Author: Abimbola Mohammed

Nigeria’s ₦2 trillion problem: Can turnaround management revive the economy’s sleeping giants?

As thousands of factories sit idle and refineries worth billions produce nothing,...

For the second year running, Coca-Cola turns to AI for iconic “Holidays Are Coming” Christmas ad

Remember the backlash Coca-Cola faced last year after releasing its AI-generated...

PepsiCo unveils brand-new identity after 25 years

PepsiCo, home to over 500 iconic brands including Gatorade, Quaker, Siete, 7UP, Mountain...

MediaReach appoints Seun Kasali as Senior Executive, Media Planning & Strategy

MediaReach OMD has appointed Seun Kasali Emmanuel as Senior Executive, Media Planning...

Why Brand Managers,agencies must sit on  same side of the table — Williams Jonah

An industry conversation led by Williams Jonah, Brand & Program Manager at SO&U...

JP Idama and Kanu Achinivu launch new Agency: This&That Creative Agency

This&That Creative, the latest agency to emerge from Lagos' bustling creative...

ARCON inducts 45 fellows, tasks inductees to be gatekeepers of advertising industry

The Advertising Regulatory Council of Nigeria (ARCON) has inducted 45 Nigerians who...

ARCON to sanction Bokku supermarket over offensive advertisement

The Regulatory Council is set to sanction the platform owners, advertisers, and agencies...

The quiet force: Femi Adefowokan’s legacy of excellence beyond borders

 Femi Adefowokan recently received the Lifetime Achievement Award at the Marketing...

LaPRIGA 2025 Selection Committee calls for nominations for Award categories

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has...