Author: Abimbola Mohammed

Professionals push for purposeful, authentic content in the brand conversation

  Today's professionals push for purposeful, authentic content in the brand...

Unilever set to acquire Dr. Squatch a fast-growing men’s grooming brand

Unilever plans to acquire Dr. Squatch, a men’s personal care company based in the...

Otega Ogra challenges PR professionals to rethink influencer strategy in distrust era

At second quarterly webinar of the Nigeria Digital Public Relations Summit, held...

ARCON and the ethical crossroads: Advertising in the age of digital anarchy

Advertising now reaches every scroll, swipe, and click. Consequently, making sure...

ASP is not stifling creativity” – Dr. Fadolapo defends ARCON’s role amid regulatory overlaps, cultural challenges

At the ongoing Advertising Standards Panel (ASP) Stakeholders Forum, Director-General...

Cannes Lions 2025: CMOs highlight importance of balancing data, creativity, and consumer connection

At the recently held quarterly virtual summit organized by MARKETING EDGE publication,...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Are we listening to what  data is saying?” – Dr. Ajiborode challenges business leaders

Data, in today's fast-paced business environment, is the  backbone of decision-making. ...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

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