Author: Abimbola Mohammed

PepsiCo introduces Cheetos in Nigeria, deepens local investment

PepsiCo, a renowned global leader in the food and beverage industry, marked a major...

Advertising industry charts fresh growth path as NAC 2025 focuses on new imperatives

In the face of the ongoing economic challenges, Nigeria's marketing communications...

Lagos NIPR elects new Executive at Annual PR Fest 2025

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) successfully...

Ufot calls for smart financing, collaboration in Nigeria’s creative industry

At the recently concluded Creative Powerhouse Summit, QEDNG brought together key...

Nigeria Set to become  leading creative hub on global stage – Iyanda

In a bid to revolutionize Nigeria's creative industry, the government has set a bold...

Creative sector  has done remarkably well in promoting our cultural heritage – Temitope Ajayi

Temitope Ajayi, Senior Special Assistant to President Bola Tinubu on Media and Publicity,...

Creative industry stakeholders call for strategic financing revolution to unlock Nigeria’s $100 billion potential

Creative industries serve as catalysts for building diverse, sustainable communities...

Of Pitch Fee, Economic Reality and New Survival Strategies

Abimbola Mohammed revisits the issues surrounding the payment of pitch fees to marketing...

Morayo Afolabi-Brown bows out from TVC

Morayo Afolabi-Brown, popular TV host of "Your View" on TVC Communications owner...

Lagos NIPR rolls out theme, activities for PRFest 2025 as it countdowns

Nigerian Institute of Public Relations (NIPR) Lagos State Chapter is just 3 days...