Author: Abimbola Mohammed

People don’t buy products, they buy feelings, solutions, stories – Dr. Steve Akadiri

In today's competitive market landscape, understanding the human mind is not just...

Advertising can thrive without deception – Akinlolu Kehinde SAN

Legal and advertising industry stakeholders have affirmed that Nigeria's advertising...

Visa’s Seun Adaramola bags EDGE Outstanding Marketing Personality Award 2025

  In a career marked by transformative achievements and groundbreaking campaigns...

Olufunke Fajusigbe: A legacy of excellence Beyond Borders

At the 2025 EDGE Awards, where excellence was not just celebrated but redefined,...

TVC’s Your View bags EDGE Award as Most Outstanding TV Breakfast Show of the Decade

When Television Continental launched "Your View" on May 29, 2013, the all-women morning...

Nigerbev unveils new look for BEST portfolio

Nigerbev Limited, the producer of BEST spirits in Nigeria, has unveiled a new packaging...

Lagos NIPR unveils committees, framework for LaPRIGA 2025 “The Night of Excellence”

The Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) officially...

Goodearth Hot Peppe clinches EDGE Outstanding Indigenous Naija Spice of the Year

In a stunning display of indigenous excellence, Goodearth Hot Peppe from the stable...

Customer Week 2025: “Mission: Possible”,  turning service challenges into customer loyalty

This week marks Customer Service Week, a global celebration that highlights the vital...

Dr. Olalekan Fadolapo: A Legacy of Excellence Beyond Borders

 At the 2025 EDGE Awards, an evening of glitz, glamour, innovation, and industry...