Author: Abimbola Mohammed

Control the panic, master the problem: Edet urges PR practitioners to embrace AI before crisis forces them to

When a crisis hits, the first casualty is rarely reputation. It is logic. That was...

NIPR Lagos chapter monthly clinic turns spotlight on AI, crisis communication in commemoration of IWD

The Nigerian Institute of Public Relations (NIPR) Lagos State Chapter has continued...

Kantar Media rebrands as Fifty5Blue

Kantar Media has rebranded as Fifty5Blue, marking a significant shift in identity...

PR must bridge the gap between digital agriculture innovation and public adoption- Maryam Abdullahi

As Nigeria confronts mounting pressures of food insecurity, climate disruption, and...

ARCON to hold webinar on tax reform

The Advertising Regulatory Council of Nigeria (ARCON) has announced plans to host...

NIPR positions public relations at the heart of Nigeria’s digital agriculture revolution

The Nigerian Institute of Public Relations has declared that the future of Nigeria’s...

We have moved from storytelling to story proving- Omawumi Ogbe

Public relations practice has fundamentally shifted from storytelling to what Omawumi...

Credibility over Clout: PR experts redefine influence in the age of AI and misinformation

Communication professionals must prioritize internal stakeholder engagement and credible...

Waterloo Water appoints Dentsu Creative as social AOR

Waterloo Sparkling Water has appointed Dentsu Creative as its social agency of record...

ARCON responds to ADVAN’s open letter to the President, defends industry reforms and questions association’s claims

The Advertising Regulatory Council of Nigeria (ARCON) has issued a strongly worded...