Author: Abimbola Mohammed

The rise and rise of Labubu as a viral trendsetter

In a digital age where impulse, identity, and algorithmic marketing fuse into a seamless...

MarketingWeek’s Festival of Marketing unveils 5 stages for ambitious marketers

The Festival of Marketing, in partnership with Marketing Week, will return with a...

Ad Review: Coca Cola’s Achalugo campaign sparked a viral love affair with authentic Nigerian storytelling

Coca Cola’s Achalugo campaign  has sparked a viral love affair with authentic...

Bacardí shakes up global creative review with new agency picks

In a significant move within the spirits industry, Bacardí Limited announced the...

Beyond demographics: Why psychographic profiling is the future of targeted marketing

In an era where marketers no longer define consumers by age, gender, or income alone,...

ARCON set to host AIC 3.0: From dialogue to data

The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

AMA holds 2nd Graduation Ceremony, emphasizes importance of AI and continuous learning

One of the leading media and advertising schools in Nigeria, Alphabet Media Academy...

Industry trailblazers speak to new graduates at AMA on the big leap as they graduate

“We should not look at what Artificial Intelligence (AI) will do to you, but about...

Professionals push for purposeful, authentic content in the brand conversation

  Today's professionals push for purposeful, authentic content in the brand...