ARCON DG encourages EXMAN members to educate clients
By Oluwaseyi Lawal
The Director General of the Advertising Regulatory Council, Dr. Olalekan Fadolapo, has encouraged members of the Experential Marketers Association of Nigeria (EXMAN), to do everything they can to sensitize and educate their clients about EXMAN.
The DG made this admonishment while speaking to members of EXMAN at the recently concluded 2024 11th Annual General Meeting of the association.
Speaking on how EXMAN as an association can educate brand owners about ARCON’s position on experential marketing in Nigeria, Fadolapo stated that it was a collective responsibility of both EXMAN and ARCON to pitch EXMAN to clients. He emphasized that it is beyond ARCON’s efforts alone but other associations should also help in sensitizing and educating the clients.
In his submission, “For some of them, they don’t understand the importance of marketing and the fundamentals of what everybody is doing. They think you can get all the services within one agency. So I appeal to EXMAN as a group that beyond being the organized private sector, you also need to also increase and improve on your own engagement.”
“You can do a roadshow. At any time, if our participation in such a big way is required, we will always give you our support. We need to take this pitch to the clients. We need to educate them on who and who to talk to for everything professional in one business or the other.”
In a one on one with MARKETING EDGE at the AGM, the President of EXMAN, Tolulope Medebem, gave an insight on what to expect from EXMAN looking ahead.
She stated, “We have quite a lot. We have to ensure that all the things that we’re talking in terms of value is actually real. We don’t just do the talking here people see and that’s why i gave kudos to the press as well the media because the media does a lot of amplification for us. So for us, it’s that constant engagement with the public to ensure that people know that first and foremost, there’s even an EXMAN.”
“Then not only is there an EXMAN, but that EXMAN is a registered body of people that you cannot not work with because if you work with people outside of them, you’re on your own. Working with EXMAN agencies gives you an Insurance.”
EXMAN is the Experiential Marketers Association of Nigeria, a sectoral trade body for forward-looking experiential marketing communications agencies, which exists to support, promote and defend the interests of over it’s member agencies in the experential industry. The vision of the body is to be the respected force for the growth of Nigeria’s brands through meaningful experiences.
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