Apple Music introduces lossless audio with Dolby Atmos
Apple, a leading technological company, has announced that Apple Music will be introducing Spatial Audio with support for Dolby Atmos to create an immersive experience for its subscribers at no extra cost.
Apple while making the announcement said the moves which will take off next month will bring multidimensional sound and clarity where Apple Music subscribers will also be able to listen to more than 75 million songs in Lossless Audio, the way the artists created them in the studio.
Apple’s vice president of Apple Music and Beats, Oliver Schusser, said: “Apple Music is making its biggest advancement ever in sound quality.
He added: “Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible. Now we are bringing this truly innovative and immersive experience to our listeners with music from their favorite artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and so many more. Subscribers will also be able to listen to their music in the highest audio quality with Lossless Audio. Apple Music as we know it is about to change forever.”
Dolby Atmos is a revolutionary, immersive audio experience that allows musical artists to mix songs so the sound comes from all around and from above.
Apple Music will by default play Dolby Atmos tracks automatically on all AirPods and Beats headphones with an H1 or W1 chip, and built-in speakers of the latest versions of iPhone, iPad, and Mac.
On Apple Music, a new Dolby Atmos track will be added constantly and will assemble set of Dolby Atmos playlists to help listeners find the music they love while albums that are on Dolby Atmos will have a badge on the detail page for easy discovery.
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