APCON to hold IMC webinar on brand management in age of AI
The Advertising Practitioner Council of Nigeria (APCON) will hold its 2021 Integrated Marketing communication (IMC) webinar, theme: Brand Management in the Age of Artificial Intelligence The meeting is slated for Wednesday, 19th May, and will take place via Zoom by from 1:00pm West Central Africa.
The keynote Speaker at this year’s IMC webinar is Mr. Bayo Adekanbi. He is the Chief transformation officer, MTN Nigeria.
Adekanbi holds is an award-winning business executive with a track record of superior performance in conceptualising and implementing business/commercial/analytical strategy with commendable managerial ability to motivate his team for success. He has broad-based experience in multinational commercial strategy and advanced level analytics.
He combines 19 years of cognate industry experience in Strategy, Marketing and Analytics from two largest economies in Africa (Nigeria &South Africa)
He graduated with Distinction from the University of Reading postgraduate school, United Kingdom, and has also had both full-time and executive education in many other leading institutions, including Columbia Business School, New York; The University of Chicago Booth School of Business, Chicago; INSEAD Business School, France; Telecoms Training Institute, London; ETH Zurich, Switzerland; and Gatton College of Business at the University of Kentucky, Kentucky.
He was on PhD research sabbatical (June 2015- Sept 2016) from his role as the CMO at MTN Telecommunication Nigeria, where he has also been awarded with the prestigious MTN Yello Star award for the conceptualisation of a Customer Value/Risk Management framework, which led to multi-billion naira revenue growth.
He is the convener of Data Science Nigeria non-profit, Author of “The Future is Shared” and Artificial Intelligence for Starters.
The moderator of the event is Mrs. Temitope Jemerigbe, the CEO DKK & Associates Limited, a full-fledged Integrated Marketing Communication agency.
In her career trajectory, she has evolved into an Amazon on the Nigerian Integrated Marketing Communications landscape having built a sterling career that has chalked up great records in all the agencies she worked, with outstanding performance at DKK, in particular.
With well over 22 years experience from various top agencies in Nigeria, including STB McCann, ZK Advertising, Prima Garnet Africa and Dencil Limited, she is today, an icon and a leader with indelible footprints of recognition in the industry.
Temitope, who holds a Master’s degree in International Management from the University of Liverpool, United Kingdom, obtained her first degree in Mass Communication from Ogun State Polytechnic. She is a member of several organizations and currently serves on the Board of the Association of Advertising Agencies of Nigeria (AAAN), as the Publicity Secretary.
Other Panelists includes Mr. Femi Adelusi, President Media Independent Practitioners Association of Nigeria (MIPAN), Mrs. Bunmi Adeniba acting President Advertisers Association of Nigeria (ADVAN), Mr. Lanre Adisa, Managing Director, Noah’s Ark Communication.
APCON noted on its Instagram handle saying: “Register in advance for this webinar, click the link on our bio. After registering, you will receive a confirmation email containing information about joining the webinar. After registering, you will receive a confirmation email containing information about joining the webinar.”
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