APCON collaborates with Lagos Govt on fight against illegal adverts
The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative arrangement with authorities of the Lagos State government in a renewed bid aimed at fighting illegal exposure of unwholesome advertisements across the Nigerian space.
Making this disclosure was Acting Registrar of the Council, Ijedi Iyoha while speaking with MARKETING EDGE in Lagos.
According to her, APCON has noted with disgust, a repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.
She added that the agency, Provision Media Limited which is said to be behind the mobile truck advertisement was not duly registered with APCON and that the owner of the agency is not a registered practitioner of advertising.
In a statement the Council condemned in strong term the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.
“We have activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future,” the statement said.
Continuing, the statement said: “APCON is committed to ensuring that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility.”
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