What began as quiet ink on paper has steadily unfolded into a resonant movement, and today the Imperfectly Awesome Conversations Summit stands as living proof that authentic stories, when courageously told, can travel far beyond the printed page.
Dr. Omotola Bamigbaiye, Convener, Imperfectly Awesome Summit, and Madam Laila St.Matthew-Daniel, Lead Consultant, Jacinta Ltd, Behavioural & Lifestyle Re-engineering Firm
As anticipation builds toward the fourth edition scheduled for Sunday, May 3, 2026, at the MUSON Centre, the journey of Imperfectly Awesome continues to gather momentum across Nigeria’s marketing and communications landscape.
Conceived by marketing and communications Amazon, Dr. Omotola Bamigbaiye Elatuyi PhD, FNIMN, MCIOd, the Imperfectly Awesome initiative first found its voice through her deeply personal book, Imperfectly Awesome. Written in an honest, relatable tone, the work emerged as an ode to resilience and tenacity, inviting readers to embrace self acceptance, rediscover purpose, and bloom despite life’s fractures.
However, what followed surprised even close industry watchers. Within a short period after the Lagos unveiling two years ago, the book began to outgrow its literary boundaries. Gradually, it transformed into a living conversation and, soon after, evolved into an annual summit that now commands growing attention each year.
From boardrooms to creative circles, stakeholders across the industry have steadily welcomed the platform, openly applauding its convener and chief visioner, Omotola Bamigbaiye-Elatuyi, for daring to center vulnerability in a performance driven corporate culture.
At the original book launch in Lagos, the author described Imperfectly Awesome: Embracing and Becoming a Wholesome You as a message of hope and self esteem, one designed to spotlight bravery, tenacity, and the quiet beauty of accepting one’s imperfections.
That message has since taken on a life of its own. With each passing year, the conversations have widened, the audience has deepened, and the industry’s curiosity has intensified.
By the third edition held on April 13, 2025, also at the MUSON Centre, the platform had clearly crossed an important threshold. The gathering delivered what many attendees described as both emotionally stirring and intellectually rich. What started as an extension of a book had, by then, matured into a transformational convening that honours vulnerability, embraces human flaws, and celebrates the inner strength behind visible success.
Now, as the 2026 edition approaches, expectations are rising even higher. This year’s conversations will revolve around Courage over Comfort, Consistency over Perfection, and Action over Fear, themes carefully curated to provoke reflection while also pushing professionals and emerging leaders toward deliberate growth.
Notably, the summit continues to attract industry experts, business leaders, and influential voices who converge not merely to speak, but to share, question, and connect. Consequently, Imperfectly Awesome is no longer viewed simply as an event; increasingly, it is becoming a cultural moment within the professional community, one that many observers now mark on the calendar with keen anticipation.
Indeed, the trajectory has been both swift and meaningful. From a heartfelt manuscript to a growing annual gathering that commands industry goodwill, Imperfectly Awesome demonstrates how purposeful storytelling, when consistently nurtured, can evolve into a movement that resonates far beyond its origin.
As May 3 draws closer, one thing is becoming unmistakably clear: the conversation Omotola started is not slowing down. If anything, it is only just beginning to bloom.
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