Festus moves over to Guinness Nigeria

Mr.Festus Akobundu, the experienced media planning and strategy technocrat and erstwhile Media Manager, Coca-Cola Nigeria, has left the carbonated soft-drink giants for another beverage big player, Guinness Nigeria/Diageo as the Head Media and Marketing Communications.

MARKETING EDGE exclusively gathered that Akobundu, who prior to this appointment was responsible for building an effective Media planning & strategy and managing of the Integrated Marketing Communications of the coca cola brands, has immediately commenced duties at his new workplace, joining the marketing team.

Akobundu, an erudite media personnel, began his professional working career with Media Reach OMD, a media buying agency where he was Country Manager from 2005 to 2008. From there, he joined another media buying agency, Carat/Media Perspective (Aegis), where he occupied the position of Group Head, Media, from 2008 to 2010.

After his stints with media buying agencies, Akobundu crisscrossed to the diary food/beverage sector where he held sway as the Media Manager, Promasidor, from 2010 to 2013. Afterwards, he was engaged by Coca-Cola Nigeria in July 2013 as Media Manager, Nigeria/West African Franchise, a position he recently held till last month.

Akobundu expected to bring his professional expertise and competence into his new role, reinvigorating and adding a touch of dynamism to an already robust media team at Guinness Nigeria/Diageo.