Afrinolly Creative Hub partners MTN on ‘Yello Star’ reality show
Frontline Nigerian media technology company, Afrinolly Creative Hub has entered into a strategic business partnership with telecoms industry giant, MTN towards delivering quality creative execution of year 2020 edition of the recently launched television reality music show, Yello Star.
Afrinolly was recently appointed by the telecoms giant as technical partner for the creative execution of the new music talent show. The company had emerged tops following a keenly contested bid in search of a creative handler for 2020 edition of Yellow Star music show.
Y’ello Star, formerly known as Project Fame is a musical platform created by the leading Nigerian telecommunications and data services provider, MTN Nigeria with a view to discovering and to grooming young Nigerian musical talents and providing a lifetime opportunity capable of turning their dreams and aspirations into reality.
Speaking during an exclusive interview session with MARKETING EDGE recently in Lagos, the Managing Director/CEO, Afrinolly Creative Hub, Chike Maduegbuna said the company was so excited to emerge as a winner of the MTN organised creative bid, adding that his firm was happy and ever ready to partner with the foremost telecoms company in delivering quality and excellent creative works for the current edition of the new reality show.
Maduegbuna while unfolding the organisation’s plans to make huge success of the talent show disclosed that the company’s creative work plans for the 2020 edition would span through a period beginning from now up till the month of June to July.
He pointed out that the company, through leveraging g on the success of the music talent show, aims to evolve rather stronger with a view to becoming a wholly Pan-African organisation before the end of the current year 2020.
The organisation’s boss observed that Afrinolly was into a healthy and robust relationship with the telecoms giant, adding that the company was excited to work as technical partners with MTN on the music talent show.
He added that over the years, MTN had evolved to become a positive force, committed totally to the course of advancing the growth and development of the creative sector of the Nigerian economy.
According to him, the organisation was excited working as partners with MTN, which he described as a very proactive and listening organisation that is already looking beyond using Corporate Social Responsibility ( CRS) as a platform but rather, focusing strongly on deployment of public/private partnerships in its bid to deliver creative solutions for growth of Nigeria’s creative sector.
“We’ve always had a good relationship with MTN. When we first launched Afrinolly, people actually thought that it belonged to MTN. Then we launched it as a movie application for mobile devices; but because we were then small, we partnered with them as MTN Afrinolly. Meanwhile, we are not in a hurry to prove that there is a difference between MTN and Afrinolly.”
He continued: “I’m happy they are taking responsibility to be a catalyst for the creative economy in Nigeria because they have the capacity to do so. They are spending a lot of money anyway, but just that they haven’t really positioned those spending to be integrated in nature, and that’s what I’m happy that they are making it happen now.
“We’ve maintained that good relationship. Right now we are partnering on Y’ello Star, the music reality show. We won the bid to be the technical partner, and one thing I like about them is the fact that they are proactive. From a technology point of view, it allows us to give them advice, and they would see where that is heading to,” he noted.
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