African brands Congress 2025 set to celebrate a decade of innovation

By Ralph Tathagata

The organizers are preparing intensely to host The African Brands Congress (ABC) 2025 Awards and Exhibition in Lagos.

The African Brands is a leading platform. It celebrates and advances brand excellence, creativity, and innovation across the continent. The 10th edition will take place on Monday, October 13, 2025, at 11:00 AM.

It is set for the Grand Ballroom of the Lagos Oriental Hotel, Victoria Island, Lagos, Nigeria. This year’s theme is “Building Globally Competitive Brands Out of Africa: Prospects, Challenges, and Opportunities.” Therefore, the event will convene leading executives, policymakers, and innovators from across the continent.

They will discuss practical strategies to reposition African brands globally. In addition, the African Brands Congress will also host the 2025 Brands Showcase and Exhibition. This features the African Brand Leadership Merit Awards, the African CEOs Awards, the African Brand Innovators Awards, the Africa Sustainability Excellence Awards, and the African Most Admired Brands Awards 2025. The industry widely regards the Congress as an annual gathering of Africa’s best brands. It educates, engages, and inspires professionals to pursue best practices in brand building and value creation. Commenting, Desmond Esorougwe, Chief Brand Officer at The African Brands, said, “The Congress provides a platform for case studies, peer-to-peer learning, and robust conversations.

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These discussions center on the challenges and opportunities that define Africa’s competitive advantage in today’s fast-changing global market.” According to him, for example, some confirmed speakers at the 2025 edition include Jane Karuku, CEO of East Africa Breweries Limited, and Jaja Salimaty Bah, Minister of Communication, Technology and Innovation, Sierra Leone.

Furthermore, the lineup includes Anil Nair, MD/CEO of Olam Agri Nigeria; Edha Nahdi, MD of Amsons Group, Kenya; Madelain Roscher, CEO of PR Worx, South Africa; and Pendo Micheal Lema, Founder of Tempo Africa, Tanzania. Additionally, other speakers are Sanne Steemers, President, Rest of Africa, Afex; Toyosi Akerele-Ogunsuji, Founder of Rest Network, Nigeria; and Gbemisola Ojerinde, MD/CEO of Leadroitt Realty Limited, Nigeria.

Moreover, the list features Adeyinka Adesope, GMD/CEO of Palton Morgan Holdings, Nigeria, and Hamza Hashim, CEO of Capitol Foods, Sierra Leone. Esorougwu noted, “This year also carries special significance. It coincides with African Brands at 10, a decade-long milestone celebration. This defines, documents, and drives brand excellence across the continent.” “African Brands @10 is the mother of all the initiatives under the African Brands umbrella. Consequently, it sets the tone for each year’s Congress.

The event not only celebrates achievements but also charts the future of brand leadership in Africa,” he added. The 2025 African Brands Congress is powered proudly by The African Brands. The African Brands Academy and the International Brand Management Association (IBMA) support it.