Adverts247 launches as Nigeria’s first rideshare advertising network
By Zion Rufus
Interactive digital advertising platform, Adverts247 has formally launched to bring advertisers closer to their target audience through the delivery of engaging and immersive in-car video ads to potential customers via its vast network of streaming tablets stationed in rideshare vehicles across Nigeria.
Positioned as Nigeria’s first rideshare advertising network, Adverts247 will enable brands to connect with passengers throughout their ride-hail trip, while they are uniquely attentive and undistracted.
Speaking at the unveiling ceremony, Oladayo Benjamin Aina(well known as Ola Aina), founder of Adverts247 revealed that the company has come to help brands and marketers economize their advertising budget while aiding them to reach their true target audience.
“Brands are increasingly allocating a bigger portion of their marketing budget to out-of-home advertising. Broadcast and digital media costs increased by 31.2% from pre-pandemic levels. This is the biggest jump in two decades,” the founder shared in his remark.
According to Aina, Adverts247 was birthed to challenge this financial injustice to brands’ ad budgets as inflationary pressures and a looming advertising recession continue to hit marketers hard.
He continued: “In these challenging times, this medium remains remarkably cost effective for brands. And in this case, Adverts247 has come to help brands to reach their vast audience and economize their market budget.”
Amongst other premium features which include a unique ad tracking and geolocation technique of targeting, the platform also offers an entertainment system for riders. With Adverts247, riders get to enjoy entertaining content and a chance to win cash prizes through the Adverts247 trivia.
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