Advertising Week Africa holds in 1st half of 2020
Advertising week, the world’s largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders has announced its maiden Africa edition slated for Johannesburg, South Africa. The event will now take place in the first half of year 2020, between 11 to 14 May precisely, according to information on its website.
Coming to Africa for the first time, Advertising Week Africa is Advertising Week’s sixth global edition and will bring industry professionals together throughout the African continent for a week of thoughtful conversations with leaders from the marketing, advertising, technology and creative spaces.
The date change, meanwhile, comes after a joint decision by the event’s Africa-based Advisory Council and other local and international stakeholders, following xenophobic attacks in South Africa and the related reprisals across several African countries.
However, Stillwell Partners, global producers of Advertising Week has re-affirmed its commitment to Africa.
“Our commitment to launching Advertising Week Africa in Johannesburg is only stronger. From adversity often comes opportunity and we will continue to accelerate all planning and development to ensure the success of Advertising Week Africa in 2020,” said Stillwell President Lance Pillersdorf.
According to the event organisers, the following lead up to Adverting Week Africa milestone events will continue as planned. For example, an Advertising Week Africa gala reception honouring the 20th anniversary of the Nelson Mandela Foundation in New York City on 25 September as a centrepiece of the 16th global edition of Advertising Week.
The next edition of Advertising Week Europe in London in March 2020 will shine the spotlight on the spirit and impact of African entrepreneurs and storytellers.
South Africa House on Trafalgar Square will host a special Road to Advertising Week Africa Leadership Reception during Advertising Week Europe.
On his part, Tunji Adeyinka, Republicom Group Managing Director and Chair of the Advertising Week Africa Advisory Council said: “The message of Advertising Week Africa has always been that there is strength in our diversity, and therefore we stand against violence anywhere on the continent. And as our central theme ‘Great Minds Think Unalike’ succinctly illustrates, we are excited to showcase the fact that we may have different languages, practices and belief systems across the continent, but those very differences create a rich tapestry of culture, industry and creativity that represent a massive and hugely positive contribution to our continent and to the world.”
Advertising Week is the premier global event for marketing, brand, advertising and technology professionals. Now in five different major cities across the globe – New York, London, Tokyo, Mexico City, Sydney and coming to South Africa for the first time this year – each edition of Advertising Week presents endless opportunities to learn, network and liaise with the industry’s best.
Next year, Africa will join the other global destinations to host its maiden edition of Advertising Week Africa (AWAfrica). This will consist of thought leadership keynotes, seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in some of the city’s iconic venues by night.
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