ADVAN Marketing Masterclass beckons with Akanmu, Adekanmbi as speakers
The Advertisers Association of Nigeria (ADVAN) has concluded plans to hold its annual marketing masterclass series with Olubayo Adekanmbi, the Chief Transformation Officer, Digital Innovation & Strategy, MTN Nigeria, and Olu Akanmu, Executive Director, Retail Banking, FCMB, scheduled to deliver papers.
The masterclass is slated for 25th and 26th August, 2021.
According to Ediri Ose-Ediale, the ADVAN Executive Secretary, this year’s programme will treat topics on Customer insight as heart of strategy for scale and precise targeting, as well as brand architecture – How to build compelling brand solutions that are both distinctive and differentiated.
“The ADVAN Masterclass seeks to create exclusive learning opportunities for middle level marketing professionals in top multinationals and corporate organizations, as well as provide an informal environment to re-orientate these managers on the necessary competencies needed to perform optimally in their roles,” Mrs. Ose-Ediale added.
Both speakers Adekanmbi and Akanmu have built enviable credentials in the industry. While Mr. Adekanmbi is currently driving transformation for MTN Communications and Mr. Akanmu has transformed the retail end of FCMB that has ranked the tier 2 bank among the top 5 in the retail chart in Nigeria.
ADVAN has invited players in the marketing communications industry to register for the event using https://forms.gle/DJW6Zsp9H36XUQMr7.
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