ADVAN Awards holds today with new Industry Leadership Category
By Felicia Nwosu
All roads will lead to the Admiralty Conference Centre in Victoria Island, Lagos, as the Advertisers Association of Nigeria (ADVAN) African Awards for Marketing Excellence, the prestigious and the crown jewel of Nigeria’s marketing calendar, will hold today, 22 February, 2025.
The marketing world will be set abuzz with anticipation, as this year’s edition promises to be a landmark event, marked by the debut of the highly anticipated Industry Leadership Category, a testament to ADVAN’s unwavering commitment to recognizing and celebrating the titans who have shaped the nation’s business landscape.
However, the spotlight of the night undoubtedly will shine on the Industry Leadership Category, a testament to ADVAN’s commitment to honoring the titans who have shaped Nigeria’s business landscape.
The nominees, a veritable who’s who of players in Corporate Nigerian include:
Mr. Abubakar Suleiman, MD of Sterling Bank, a visionary leader driving innovation in the financial sector.
Dr. Stella Chinyelu Okoli OON, MD of Emzor Pharmaceuticals, a pioneer in the pharmaceutical industry.Others are ;
Mr. Mudiaga Clement Enajemo, founder of Mudi Africa, a fashion icon and entrepreneur.
Chief Diana Chen, Chairman of GIC Motors, a driving force in the automotive industry.
Chief (Dr) Anthony Aletor, CON, mni, (JP), Vice Chairman of Capital Express Assurance Limited, a stalwart of the insurance sector.
Aliko Dangote GCON, President of the Dangote Group, an industrial giant and philanthropist.
Barr. Allen Ifechukwu Onyema CON, CEO of Air Peace Limited, a champion of national pride and aviation excellence.
This year’s ADVAN Awards, a veritable crucible of marketing innovation, has transcended its traditional role as a celebration of advertising prowess.
It has become a strategic forum for charting the future of marketing in a rapidly evolving digital ecosystem.
The theme, “Controlled Chaos,” aptly encapsulates the modern marketer’s challenge: navigating the turbulent currents of hyper-connectivity, data overload, and ever-shifting consumer behaviors.
The theme which no doubt, resonates deeply, reveals the necessity for agility, strategic foresight, and a profound understanding of the digital zeitgeist to not just survive, but thrive.
The presence of the Honorable Minister of Industry, Trade, and Investment, Dr. Jumoke Oduwole, will add significant gravitas to the event which promises to be full of colour, grandeur and panache.
Her insights on the conversation at issue will help illuminate the crucial role of marketing in driving national economic growth.
Dr. Oduwole’s address served as a clarion call, urging marketers to embrace innovation and leverage their skills to foster sustainable development.
Her presence, a testament to the government’s recognition of marketing’s strategic importance, set the stage for a paradigm shift in how the industry is perceived and utilized.
The introduction of new categories underscored ADVAN’s commitment to staying at the forefront of industry trends.
The Best Use of AI award, a testament to the growing influence of artificial intelligence, celebrated brands that have successfully harnessed its power to create hyper-personalized and data-driven campaigns.
This category highlighted the industry’s embrace of technological innovation, demonstrating how AI is revolutionizing marketing strategies and enhancing customer experiences.
The Industry Builder Award recognized visionary entrepreneurs and CEOs whose leadership has driven significant enterprise growth and economic impact.
This category honored individuals who have not only built successful businesses but have also contributed to the broader economic development of Nigeria.
Perhaps most significantly, the Public Sector Brand of the Year award acknowledges the crucial role of government agencies in effectively communicating policies, engaging with the public, and building trust.
NNPC Limited will be named the recipient of another prestigious award, a recognition of its effective public communication strategy.
It will be an exciting evening as industry luminaries, marketing maestros, and government dignitaries will gather for this momentous occasion to cheer up the awardees.
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