AAAN, Loeries strengthen partnership on Loeries, LAIF Awards
The Association of Advertising Agencies of Nigeria (AAAN) has strengthened its partnership with the organizers of the Loeries Awards to encourage more Nigerian agencies to participate in the 2018 Loeries Awards in Durban, South Africa.
MARKETING EDGE gathered that the leadership of the association held a close-door meeting with the Chief Executive Officer of Loeries Awards, Mr. Andrew Human who is on a tour to educate Nigerian agency leaders on how their agencies can submit winning entries at Loeries.
Mr. Human is expected to meet most of the top shot in the advertising industry tomorrow in Lagos.
President, AAAN, Mr. Kayode Oluwasona told MARKETING EDGE shortly after the meeting at the AAAN Secretariat at OtunbaJobiFele Way, Lagos that some of the issues that were discussed bordered on collaboration and how the partnership could help in raising the Lagos Advertising & Ideas Festival; LAIF Awards to an international standard.
Oluwasona said the fact that such collaboration started last year and is growing shows that the partnership between AAAN and Loeries is getting bigger and stronger.
He said: “The meeting went very well; gradually Loeries is becoming a very strong partner with AAAN. This is the second time that we are having this kind of meeting. They are on a road show prior to the 2018 Loeries Awards which is coming up later this year and the same thing happened last year. The fact thatwe are engaging consistently, year after year means that some relationship is building up and I think that it is getting bigger and stronger.”
According to the AAAN boss, there is a whole lot that both parties could gain from the partnership, affirming that advertising has evolved and it is being seen on a global scale.
“We had a very robust discussion concerning updates; where we are with LAIF and interestingly the current chairman of the LAIF management board was also one of the judges on the last jury of Loeries; so he has seen how some of the experiences last year is impacting on LAIF going forward.”
“Loeries itself will gain from Nigeria because again, you know we are not talking local anymore, there is globalization now, there is no Nigerian agency, there is no Nigerian work, and there is no Nigerian standard anymore. It can only be one global standard; so Loeries is also expanding, they must capture and cover more grounds by way of geography, and that is why they are coming to Nigeria and other African countries”
“It is also of interest that Nigerian agencies participate more in Loeries and their coming to speak with us also means that they are marketing Loeries to us so that we can come onboard, play and make the awards even bigger and better”
“Nigerian agencies will play and will like to go global and we appreciate that. So; Loeries is yet another platform for us to express that ambition of global rating, global standard, so we will definitely see a lot more of Nigerian agencies play at Loeries in 2018 going forward.” Oluwasona said.
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