Dochase Advertising DSP enhances performance-based campaigns

By Chibuike Goodnews

Often times, advertisers and agencies do not see the results they aimed for at the end of a campaign, it is for this purpose that Dochase advertising DSP provides the technology that allows brands/advertisers and agencies run performance-based campaign which always result in increased ROI (Return on Investment).

Dochase advertising DSP, https://advertise.dochase.com/ is playing a major role in revolutionizing the way online advertising is bought and sold. Here is a little definition of what a DSP is; A demand-side platform (DSP) is a piece of software used to purchase programmatic advertising in an automated fashion. DSPs are most often used by advertisers and agencies to help them buy display, video, mobile and search ads.

Dochase DSP, combines digital media, machine learning, data and tools to create campaign that is focused, more efficient and ultimately more productive in the long run. This achieves a wide reach and hyper local targeting.

The solution is unique because it eliminates many of the faults previously offered by advertising networks. The purpose of DSPs is to buy impressions on the suitable inventory that meet the target requirement for the global price. Dochase DSP allows buyers of digital advertising inventories to manage multiple Ad exchange through one interface. However, the power of the DSP is in its ability to use advanced AI to automate the decision-making process that is decide which impression to bid on and calculate the maximum level of each impression.

FEATURES OF DOCHASE ADVERTISING DSP

Audience Data

Audience data is the information about the people who are more likely to respond to your advertisements and buy your business’s products or visit your site — these are the audience segments you will want to target during marketing campaigns. With our audience data, you do not just rely on ambiguous probabilistic data for targeting. Using our insight tools, you combine your 1st party audience data with our 3rd party data to improve your online performance.

Wide Reach and Hyperlocal Targeting

The performance of every marketing effort is dependent on how many people you can reach. For Dochase, reach includes direct media, premium sites in Africa, international media, apps and more. Advertising on Dochase places clients adverts on face of every internet user whether they are on CNN, punch, goal.com, Google, social media or local sites and apps. However, a hyperlocal targeting ensures that only the right customers see the adverts even when they are on global, local or premium sites.

Self-Served Dashboard and Managed Services

Dochase two primary offerings: A Self-Service Platform and Managed Services both giving access to real time dashboards. While these 2 offerings can be complementary, they address different customer needs. The Self-Served platform is designed to help companies that have an in-house marketing team who can organize and scale their advertising campaign. On the Managed platform, we have a team who can run campaigns for customers, doing everything from campaign planning to influencer management to campaign execution. Deciding which way to run these ads, however, is entirely up to the client and their company or agency.

Targeting

Dochase Advertising DSP helps advertisers and agencies target their ads to specific audience in order to achieve the best results. Some of our targeting parameters include; geo targeting, age, sex, time of day, Operating System, browser, sites/apps, socio-economic class, interest, browser history and more.

Reach Forecast

Leveraging on the global reach and hyperlocal targeting, clients can forecast the addressable market for each of their customer segments. This further enhances their media planning and budget estimation. Ability to forecast is very useful for both advertisers, agencies and media planners to make the best of budget and advice clients effectively.

White-Label Solution

Dochase white label solution gives you access to a fully developed software which an advertiser or agency can customizes as their own technology and reseller to their own clients. Our white label solution gives you admin access to create and manage client campaigns, see their reports, launch their campaigns and share login access with more than one client.

Advertising on Dochase DSP helps users get the most value for specific campaign efforts. Dochase guarantees that they are not wasting money on ad spaces that won’t induce results.