Unilever leads hygiene campaign with Lifebuoy re-launch
Unilever Nigeria Plc has unveiled Lifebuoy soap, stating that the rebranding of the health soap was part of its global campaign to advance critical hygiene interventions, such as hand-washing, aimed at addressing the challenges of preventable diseases in Nigeria.
Speaking during the unveiling ceremony in Lagos, the Category Manager, Skin Cleansing, Uniliver, Mr. Osato Evbuomwan, noted that only 13 per cent of Nigerians wash their hands before handling foods and this poor behaviour, he said, was capable of causing bacteria and other infections in the body.
Evbuomwan explained that more than 215,000 children under the age of five in Nigeria die due to preventable infections like diarrhoea and pneumonia each year, the highest across Africa.
He said the simple act of handwashing with soap is one of the most cost-effective, yet often overlooked ways that could have prevented many of these diseases causing death.
Evbuomwan added that the company had decided to partner some non-governmental organisations, such as Wellbeing Foundation Africa and Sightsavers, to achieve its mission to improve hygiene practices, maternal and child wellbeing of more than two million people in the country.
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