The Media Independent Practitioners Association of Nigeria (MIPAN) commends the Advertising Regulatory Council of Nigeria (ARCON) for hosting the third edition of the Advertising Industry Colloquium (AIC).

It was held recently with the theme, “From Dialogue to Data: Merging Storytelling, Human Engagement, and Tech in Marketing Communication.”

The association made this commendation  stating that the theme resonates deeply with the organization.

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Meanwhile, Brenda Nwagwu, Vice President of MIPAN, gave her goodwill message at the event and noted that storytelling now requires data, insights, technology, and innovation.
“We understand the evolving landscape of marketing communication and the critical role that data-driven storytelling plays in engaging human emotions and driving results.

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In today’s fast-paced digital world, the lines between art and science have blurred.

Storytelling, once the domain of creatives, now requires a deep understanding of data analytics, audience insights, and technological innovations.”

Also, Nwagwu emphasised the importance of merging these disciplines to craft compelling narratives that capture hearts and minds.

“At MIPAN, we recognize the importance of merging these disciplines to craft compelling narratives that capture hearts and minds,” she said.

Again, the MIPAN Vice President also acknowledged the crucial role that regulatory bodies like ARCON play in ensuring that the industry operates with integrity and transparency.

“We acknowledge the crucial role that regulatory bodies like ARCON play in ensuring that our industry operates with integrity and transparency.

Your efforts to establish and enforce standards that protect consumers and promote fair competition are invaluable to our growth and credibility.”

Above all, Nwagwu expressed MIPAN’s commitment to work closely with ARCON and other stakeholders to advance the interests of the industry.

“In the spirit of collaboration and innovation, MIPAN is committed to working closely with ARCON and other stakeholders to advance the interests of our industry.”

In her goodwill message, Nwagwu also urged students and industry professionals to push the boundaries of what is possible.

“Let us harness the power of data, technology, and creative storytelling to craft campaigns that inspire, educate, and delight.

Together, we can elevate the standards of our industry and drive meaningful connections between brands and their audiences.”

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