Bean Creative, one of Africa’s most culturally rooted agencies, has announced its official rebrand to Bean Creative IMC as it scales to become one of the world’s most respected marketing communications companies born out of Africa.

This move reflects the company’s bold transition into a fully integrated marketing communications firm, serving clients across talent management, new media, PR & reputation management, and creative/traditional advertising (BTL/ATL).

To drive this new chapter, the agency has appointed Anthony Onyemauwa as Vice President and Agency Lead, effective immediately.

With over 17 years of experience across strategic marketing, brand building, and integrated communications, Anthony brings the leadership and global expertise to anchor Bean Creative IMC’s next phase of growth and creative excellence.

“Our ambition is simple  to build one of the most globally respected agencies born out of Africa, creating value for all stakeholders through powerful storytelling, cutting-edge technology, and the brilliance of our people,” said Abuchi Peter-Ugwu, Co-Founder and Group CEO of Bean Creative IMC.

“This new chapter is about more than growth; it’s about connecting the world to African creativity, influence, and innovation.”Founded as a bridge between talent and brands, Bean Creative has grown into a cultural powerhouse, executing over 500 brand activations annually and managing more than ₦3 billion in influencer and talent bookings.

Today, the agency works across sectors including entertainment, FMCG, telecoms, and lifestyle, helping brands connect deeply with youth-driven audiences through insight, culture, and content.

Anthony Onyemauwa joins the agency with a reputation for transforming brands through strategic clarity and cultural insight.

He previously led impactful campaigns for MTN Nigeria, Konga.com, Wakanow, Emel Group, and served in key agency roles at Noah’s Ark and Lowe Lintas.

A founding team member of Orange Academy – Africa’s first practical school of Integrated Brand Experience – where he also honed his skills, Anthony is an alumnus of Pan-Atlantic University, Harvard Business School, and Business School Netherlands.

He is an internationally published author, public speaker, and a passionate advocate for youth and women’s empowerment.

In his role as Vice President and Agency Lead, Anthony will oversee strategy, innovation, talent development, and operational excellence across all agency verticals, while shaping a new global narrative for African creativity.

About Bean Creative IMCBean Creative IMC is a next-generation Integrated Marketing Communications agency rooted in Africa and built for the world.

With a focus on talent, technology, and storytelling, the agency connects brands to youth culture through creative strategy, execution, and cultural intelligence.

Bean’s four core verticals. Talent Management, New Media, PR & Reputation Management, and Creative/Traditional Advertising serve as the pillars for delivering globally competitive work at scale.

Website: www.beancreativeng.com Socials: @beancreativeng