Industry mavericks lead charge at an Evening of ‘Imperfectly Awesome Conversation’
By Seun Johnson
On Sunday, April 13, industry titans, bold thinkers and trailblazers in the Integrated Marketing Communication space will gather at Muson Centre for a raw and refreshing summit, a conversation that dares to unpack the pressing challenges shaping the corporate world with unfiltered honesty and deep perspective.
With the theme: Resilience and Tenacity in the Workplace, the third edition of Imperfectly awesome conversation is put together by a seasoned marketing professional, Omotola Bamigbaiye, with a view to inspiring change, foster resilience, and celebrate authenticity.
The summit is coming at a time when the Gen Zs are not only entering the workforce with a loud advocacy and remote revolution but are also flipping the script in the workplace.
In today’s workplace, Generation Z is proving that resilience is not about staying silent or enduring toxicity, but about setting boundaries, walking away when necessary, and choosing growth over grind.
For many, the words resilience and tenacity might sound like old-school terms that once conjured images of clocking in for years without the courage to question authority or challenge norms. But for Gen Z, these are legacy words redefined with rebellious meaning.
With a mindset shaped by quiet quitting, loud advocacy, remote revolutions, and a demand for mental well-being, Gen Z is not just disrupting the workplace, they are rewriting the rules to serve their purpose.
And this summit is where that redefinition begins. It is expected to be a no-facade conversation, raw, real and inspiring. Attendees will have the privilege of hearing directly from accomplished thought leaders who speak and think like them and who are equally tired of pretending the old ways still work.
Leading the panel of discussant is the chief host, Omotola Bamigbaiye. A powerhouse in brand building and marketing strategy, Bamigbaiye has built an illustrious career in Nigeria’s marketing and communications industry demonstrating an exceptional flair for branding, consumer engagement, and transformative leadership.
With over two decades of experience spanning category management, customer and shopper marketing, and strategic communications, she has consistently pushed the boundaries of excellence.
Her passion for brand development and industry growth is evident in her work, as she continues to champion innovative solutions and empower those around her.
Bamigbaiye’s latest book, Imperfectly Awesome: Embracing and Becoming a Wholesome You, has made waves across the industry, resonating deeply with professionals and thought leaders.
Also on the roll call of speakers is Alex Goma, an experienced business leader with over thirty years of experience building people, customers, and brands across multiple organisations, including Procter & Gamble, British American Tobacco, Guinness, PZ Cussons, and Grand Cereals Limited.
He was until April 13, 2023, the Acting COO, Globacom Ltd. Prior to that role, he has held various roles such as MD/CEO, Grand Cereals Ltd; External Affairs and Strategy Director, PZ Cussons Nigeria; Managing Director, PZ Cussons Consumer; Sales Director, Guinness Nigeria and Head of Trade marketing and Distribution, BAT Nigeria.
He held several roles in Procter & Gamble, including Country Manager Senegal, Gambia and Mauritania; District manager, Ghana; District Manager, North & West Nigeria; Customer Marketing Manager, Nigeria and Fabric Care Customer Marketing Manager, Egypt.
John Olulope Ajayi, a brutally blunt journalist and consumate professional will be leveraging his years of experience in marketing, advertising and brand journalism to lead the conversation at the summit.
A distinguished authority in corporate leadership, public relations, media strategy and brand development, Ajayi is the Publisher and Editor-In-Chief of MARKETING EDGE. For over 21 years, the magazine has remained a trailblazer in the branding, marketing, and advertising sectors, consistently shaping discourse and setting standards for industry professionals.
Also speaking at the event is Osato Evbuomwan, Marketing Director Moet Hennessy. Osato is a thoroughbred professional and marketing guru who has in the last 15 years built and grown brands across several African market.
The evening is expected to be more than a night of discussion. it is going to be a declaration that resilience is not about being perfect. It is about being real and that tenacity means staying true to yourself, even when the world tells you to fit in.
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