Agencies that struggle with project management, compromise campaign success – Williams
By Abimbola Mohammed
The advertising industry is known for its creative flair, but when it comes to project management, many agencies fall short. According to Jonah William, Brand Manager at SO&U Limited, the lack of structured project management is a major obstacle to successful campaign execution.
Williams made this submission on his LinkedIn page where he noted that most agencies run on pressure and improvisation, juggling unclear briefs, misaligned teams, and budget overruns.
“Agencies thrive on creativity, but execution is another story. Missed deadlines, shifting briefs, and last-minute chaos are still far too common.”
The issue, Williams emphasised, is not a lack of talent, but rather the absence of effective project management processes.
“The reality is that many agencies operate under pressure and improvisation, juggling unclear briefs, misaligned teams, and budget overruns. Without a clear process in place, projects can quickly spiral out of control, leading to delays and frustrated clients.”
Williams recommended that agencies adopt modern project management methodologies, such as Agile and Scrum. These approaches emphasize smoother collaboration, faster turnaround times, and greater accountability.
By implementing these processes, agencies can deliver campaigns that are not only creative but also well-structured and efficient.
He said, “Great campaigns aren’t just brilliant, they’re well-structured.” It’s time for agencies to up their project management game and deliver better results for their clients. ”
To achieve this, Williams suggested that agencies prioritise training for project managers on modern workflows, educate clients on structured processes, and strike a balance between creativity and efficiency. By doing so, agencies can ensure that their creative vision is matched by effective execution.
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