Bunmi Oke emphasises need for brands to reignite marketing strategies for 2025
By Abimbola Mohammed
Olubunmi Oke, Founder/CEO of Ladybird Limited, has reiterated the need for brands to refuel their marketing strategies and plans for 2025 as the year comes to a close. She noted that brands need to be consistent and authentic, and should conduct an audit of their activities by asking consumers how they perceive the brand.
She made this known at the recently concluded end of the year online Brand Building Workshop held virtually on Facebook Live with the Topic: “Refuel your Brand – Prep your Marketing Plans for 2025”.
“Brand owners should take cognizance of their equity and what consumers are saying about their brand. They should create a customer service experience that encourages brand loyalty and advocacy. “As you fuel your brand for next year, you need to look at things from the perspective of marketing-mix,” Oke said.
“What will you do to ignite the passion? Is it product design? This will take us to the 4 Ps of marketing. What is the package of your brand looking like?” Oke asked. She emphasized the importance of igniting new passion in brands. “As we refuel our brand, we need to look at things that we can do to develop our brand from some of the marketing-mix, things to ignite passion.”
Oke cautioned against complacency, advising brands to revamp their product design, packaging, and pricing strategies to provide value for money. “This is not the time to get complacent; it’s time to revamp your product design, have a new look and feel, increase your packaging price, give value for money, not increasing price or downgrading the packaging of your product to a ridiculous size.”
She advised that brand custodians should keep things simple. “You have to understand the principles of market and communication before you start coming up with a new design for your brand. In looking at refueling your brand against 2025, keep it simple and straightforward.”
She added that in trying to simplify things, brand owners should keep in mind what their consumer preferences are. “By giving more value for money, you can even give out vouchers or discounts at a particular time to ensure you keep them on your side.”
The strategy guru listed questions that brand owners should ask themselves when repositioning their brand. “Here are things we need to consider when we need to reposition our brand, such that we put new fuel that will ignite passion for customers and consumers. Clearly redefine your positioning, know who your real customers are, who are the people that can pay for the price of your products, do you have loyal customers?”
Oke emphasised the importance of having a short-term plan for fueling business growth and a long-term strategy. She advised brand owners to learn to use their imagination to think of what can be done differently, build a structure in their business, and ensure accountability from their team. “There is no room for sloppiness; make sure everyone in the team is accountable. Clients must get value for money; let them be delighted. If you have good plans, make sure to implement them.”
“Create a greater brand visibility for yourself, make sure you ignite some interest nuggets and make your brand an exciting brand,” she noted.
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