Ad review: Airtel live limitless campaign sparks reactions by Netizens
By Abimbola Mohammed
The Airtel “Live Limitless” campaign has gone viral in less than three days since its launch, recorded over 3 million views on social media platforms.
The campaign, which features the ever-radiant Mr. Farooq Oregba, popularly known as the “King of Steeze,” promotes culture, connections and living without limits.
Created by The Hook Creative agency, this campaign marks the agency’s first project since winning the Airtel account
The ‘Live Limitless’ campaign highlights the crucial role data and good internet speed play in connecting and achieving goals without limitations. The commercial showcases Airtel’s Home Broadband products fostering connectivity across diverse Nigerian households, creating boundless opportunities for Nigerians to thrive in business, education, entertainment, family life, and beyond. The campaign resonates with customers, sharing their emotions.
Since the release of the campaign on several social media platforms, it has gathered momentum and sparks reactions from Netizens. The post that was made on Airtel Nigeria verified handle has recorded over 2.6million views on X (Twitter) with over 1.6k repost, 509 comments and 649 bookmarks and still counting.
On Instagram the post already has 11.2k likes, 1,119 comments and over 1 thousand shares.
Oregba commenting on the commercial on social media said: “Thank you for choosing me to be a part of this fantastic journey. I am proud to be associated with such a project.”
“It is an honour to be associated with Airtel, a brand that shares my journey of overcoming obstacles. Ten years ago, I was diagnosed with cancer, and if someone had told me I would be standing here today as an ambassador for Airtel, I wouldn’t have believed it. But with resilience, I was determined to stop at nothing. I am the face of this commercial because the message, Live Limitless, deeply resonates with me and I know it has the power to inspire anyone facing challenges.”
Ayoola Femi-Adebayo, Manager, Brands and Marketing Communication, Airtel Africa, said and we did it again! Telling a compelling story that inspires, motivates through the experience of one person yet it resonates with millions and not losing sight of how the brand enables us to ‘Live Limitless’! Glad to have been part of this.
Social media reactions
Willie (Shomefun) Oghenetega, Strategic Management noted that Airtel is always exceptional when it comes to storytelling that resonates with people.
Her post read: Airtel Nigeria this is exceptional, the story is unique, I love the fusion of art, diverse culture, rhythm and music selections. Love the preciseness and the beautiful paint at the back of the speech in his office. And the way the story ended shows the length you are willing to go, to bring about endless connective possibilities.
A user on Instagram with the handle @Lawi_t said: Airtel ads are always so cool.
@oseosundeko on how the campaign resonates and brings a nostalgic and authentic storytelling, said: “Best thing about this ad is the choice of the face of it. He cuts across generations at the moment. Bringing his steeve back in Ijebu ode is very nostalgic and authentic. Watched every second of it without skipping and looking forward to rewatching it. Well done.”
@tickle_tweet_tynie wrote: I have never watched an advertisement twice until now.
@simplyolaangel_ wrote: I love the originality of the advert. That’s a story of how he became famous .
@_opeoluwami wrote: How can I like this Ad one million times please, the ad is dope.
@laneyo7 wrote: A story that makes one believe the love that many of us grew up with being Nigerians. Loving and charming folks we truly are. Egbon Farooq, a true Nigeria ambassador.
The Hook creative agency on Instagram noted that its first major project with Airtel was created with magic.
The post: “Airtel’s hashtag#LiveLimitless campaign is live. Our first major project with the brand, and we couldn’t be prouder of the magic we created together. Thank you, Airtel Nigeria , for believing in our vision & Ark Resources for bringing this to life. More limitless projects on the way, because… what’s holding us back?
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