WPP acquires Passport to expand creative offerings
By Zion Rufus
Creative transformation company, WPP has acquired brand design agency, Passport as part of it’s accelerated growth strategy and focused M&A approach to advance its core creative capabilities in marketing, communications and design.
WPP will also leverage Passport for extensive brand identity, design expertise and insight into WPP and works across a broad range of consumer categories and global markets, spanning Australia and Asia to North America.
According to Mark Read, CEO of WPP, Passport brings extensive experience in delivering strategic positioning and creative execution across all touchpoints that will greatly benefit clients.
He said: “I’m delighted to welcome its people to WPP. With consumer expectations at an all-time high, defining a brand’s characteristics and identity has a major impact on its ability to succeed in today’s world.”
Over the years, Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken. The agency will join VMLY&R’s global network, creating exciting new partnership opportunities for existing talent and clients and expanding VMLY&R’s presence in the West Coast region.
In the same vein, the newly acquired design company will enhance client experiences and WPP’s ability to continue delivering client services with integrated solutions.
Natalie Taormina, CEO of Passport, added: “It is a great honor to join a global team of passionate branding and business experts. Nearly twenty years ago, we founded Passport on the mission that great creative output is a result of a great team connection and respect. When the agency is happy, the client is happy. VMLY&R shares this ethos, and with the strength of its global network and WPP’s vision, Passport intends to continue that mission.”
Founded in 2004 by Natalie Taormina and Jeremy Creighton, Passport brings extensive brand identity, design expertise and insight into WPP and works across a broad range of consumer categories and global markets, spanning Australia and Asia to North America.
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