HASG, others pledge support for ARCON National Conference
By Felicia Nwosu
Stakeholders under the aegis of Heads of Advertising Sectoral Groups (HASG) and the Broadcasting Organisation of Nigeria (BON) have lauded the Advertising Regulatory Council of Nigeria (ARCON) for organising the second edition of the National Advertising Conference. Pledging their support, they also described conference as an effort aimed at building a robust advertising ecosystem that will promote business relationships among the three pillars of the industry.
Tunji Adeyinka, Chairman of the Conference Planning Committee and President of the Experiential Marketers Association of Nigeria (EXMAN), stated this while briefing newsmen in Lagos. He pointed out that the conference was conceived in 2019, by the then Advertising Practitioners Council of Nigeria (APCON) as a forum where stakeholders in the advertising ecosystem can converge to iron out several challenges that have continued to confront the industry.
The Chairman said the 2022 edition of the conference will be held from 29th November to 1st December at the Transcorp Hotel, Abuja and will have as its theme: “The Marketing Communications Industry: New Trends, Challenges & Prospects”. He also stated that Ronan Redmond, Commercial Director, TVC Communications, will be speaking on the size of the industry immediately after the panel discussion.
“It is by far one of the richest menus that you will find in the advertising industry, in terms of networking opportunities, thought leadership and research. We will also have academics participating in this conference. If you look at the industry globally and in Nigeria, you will agree with me that we are facing several challenges.
“One of the biggest challenges that we face is the challenge of a global economy that is not growing and the collapse of purchasing power from consumers, which in turn means that advertisers are beginning to cut down budgets. Indeed the more successful Nigerian brands we have, the more our industry will thrive,” he said.
Steve Babaeko, President of the Association of Advertising Agencies of Nigeria (AAAN) lauded ARCON for thinking towards the future growth of the advertising industry.
“The advertising ecosystem is anchored on 3 pillars; you have the advertisers, which are the clients, the agencies, which are the marketing communication firms and the media platforms. Over the years, there have been issues of debt crisis and media owners are complaining. This would be one of those platforms we can unravel and maybe find lasting solutions to some of those issues we have had. It’s also very important to place the advertising industry on the right platform that it truly deserves in my opinion,” he said.
Kenny Ogungbe, CEO of Kennis 104 FM/ TV, who represented Broadcasting Organisation of Nigeria (BON), also reaffirmed the huge contributions made by the industry while noting that BON has equally pledged its support and readiness to be identified with such a project.
“If there’s anything that has to do with advertising, broadcasting organizations will always be part of it. And that is why we are here to make sure that this conference kicks off and also impacts positively on each and every Nigerian because it’s a new thing,” he said.
Femi Adelusi, President of Media Independent Practitioners Association of Nigeria (MIPAN), pointed out that advertising has contributed immensely to the growth of the economy, adding that the conference will serve as a platform to upscale knowledge especially for the practitioners.
“I encourage all practitioners to be part of this to help build capacity and learn from the conference because there’s always so much to learn about the dynamism in the industry. More importantly, to also build relationships that can help businesses to grow in these challenging times. That is why we’re part of the initiative,” he said.
Also, Emmanuel Ajufo, President of the Out-of-Home Advertising Association of Nigeria (OAAN) stated that his association would be providing and supporting the event with visibility.
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