Meet MARKETING EDGE panelist @ IMC Quarterly Virtual Summit – Yomi Badejo-Okusanya
Yomi Badejo-Okusanya is the Group Managing Director, CMC Connect (Perception Managers). YBO, as he is popularly called, is a renowned veteran in the Marketing Communications industry with over 30 years to his credit. He started his career in 1988 with CT & A, a Lagos based advertising agency and rose to become Director in 1991. He later founded CMC Connect Limited in 1992.
He is widely known to be one of the premier public relations practitioners in Nigeria with experience in the areas of Government Relations & Legislative Affairs, Perception Management, Marketing, Advertising, Public Relations & Crisis Communications.
He has handled Corporate Communication activities, Issues, Advocacy & Crisis briefs, Government and Legislative Relations, and Public Affairs Management for high profile clients, including the JAGAL Group, Airtel Nigeria, International Monetary Funds (IMF), British American Tobacco Nigeria, Transcorp, Renaissance Group, Federal Inland Revenue Service, Peugeot Nigeria Ltd, Shell, Virgin Nigeria.
He is a Fellow of the Nigerian Institute of Public Relations (NIPR) and was a past Chairman of NIPR, Lagos State Chapter. He is the current President of African Public Relations Association (APRA) and he is on the board of the International Public Relations Association (IPRA) and several other blue-chip companies in Nigeria.
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