Digital PRWire keys into new engagement economy
Leading online Public Relations platform in Nigeria, Digital PRWire, has keyed into the new engagement economy, a trend that big brands like Facebook and Google are championing in the digital space.
Managing Director, Digital PRWire, Mr. Celestine Achi, said that keying into the new engagement economy is very crucial because it helps brands and PR agencies to engage and interact with their consumers.
Achi disclosed this at the Business Education Examination Council (BEEC) conference themed:” Maximizing the Power of Digital Communication and On-Line Public Relations in a Changing World” holding at the University of Lagos, in Lagos.
He pointed out that the era when PR agencies used to send press releases without bordering if the audience interacted with the content of the message was over.
He said ”PR today is not just about sending your press release to different portals. How about the engagement? Who is engaging or interacting with your piece of content.
”In Digital PRWire, we won’t just send your press release, we will not just amplify it but we will make sure that the right target audience interact with such content. This is what the new engagement economy is all about and that is why we decided to key into it”
Earlier in his opening remark, president of BEEC Consulting Group, Mr. Mike Okereke, said that the programme was geared towards helping PR practitioners to make good use of digital tools in doing their job.
Okereke informed that from his findings PR practitioners are weak in the use of digital, hence, the need for them to transits into the digital world.
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