APRA Holds Annual Conference in Morocco
The 2017 annual conference of African Public Relations Association (APRA) will hold in Morocco. The body has announced that practitioners in the field can send in their papers for presentation during the conference
In a statement released by the body, it said for the first time, the conference will feature the SABRE Awards Africa in partnership with The Holmes Report. It added that the theme and sub-themes for APRA 2017 have been developed to enable participants to choose the areas in which they may wish to make in-depth and perspective presentations.
The theme for the conference is: “Competitive Africa: Effective Positioning through Integrated Communications”. Presenters are encouraged to observe the schedules to ensure a very successful and beneficial conference.
According to APRA, submission of abstracts will hold February 25, 2017. Submission of completed papers is scheduled for March 28, 2017, while review of papers and notification of acceptance is slated for April 15, 2017. Final scheduling of papers will hold on April 25, 2017.
It further stated that “Presenters are requested to prepare their papers in prose and to deliver with power point and graphics for maximum participation. As a benefit for members, APRA would like to publish selected papers at some point and PowerPoint makes this impossible. Besides, it is always difficult to relate to such presentations in absentia.
“It is expected that these papers will include some of the following basic issues: The theoretical frameworks that clearly explain the issues, trends, challenges of the sub-themes chosen.
“The adequacy of public relations tools, strategies and tactics in handling these critical Public Relations functions in organisations at the national, continental and global levels. Case studies of application, involvement or deployment of Public Relations strategies to address socio-economic development issues in Africa. The influence of new media and technology on the practice of Public Relations on the continent.”
It would be recalled that four years ago, the African Public Relations Association (APRA) began a new strategic partnership with the African Union Commission (AUC) when for the first time APRA’s annual conference was held at the AUCs Addis Ababa headquarters. The 2016 edition was held in Nigeria.
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