mediaReach makes history – Becomes First African Media Company To Win At Festival Of Media Global Awards
MediaReach OMD has become the first ever African Media Agency to win the Festival of Media Global (FOMG) Award.The Festival of Media Global Awards is a leading awards event to celebrate the best media campaigns from around the world. It is open to all those involved in brand communications including agencies, media owners, brands and communication specialists. In October 2020, the plaque was added to the overflowing shelf of awards won by the Agency in 2020 alone, despite the pandemic. mediaReach OMD won the silver trophy for Brand Bravery Award for its ingenious work on a wildly successful campaign.
Earlier in September 2020, the same campaign had earned the Agency a ‘Highly Commended’ tag at the Marketing & Media (M&M) Global awards. In the last 31 years, the M&M Global awards have celebrated and rewarded the best works in international media & marketing.
mediaReach OMD had previously bagged a Gold Medal in March 2020 and a Silver Medal in November 2020 at the Light awards (an internal honours event celebrating outstanding works across the OMD EMEA Network). It was on the premise of the Light Award’s winning entries that the OMD EMEA entered the Nigerian Agency works for the M&M and FOMG Global awards.
Speaking on how the leading Agency was able to maintain distinction especially in the Nigerian market during a pandemic, Nitinchandra Nandekar, Regional Managing Director – mediaReach OMD West & Central Africa said, “The Nigerian market being the largest within the region was certainly going to be the most impacted by the Pandemic, there was a general herd mentality that affected most advertisers in the country, the default reaction was to halt all forms of marketing activities.
“We had anticipated the detrimental effect of being offline for prolonged period on most of our brands and therefore pushed for relevant initiatives that helped our clients stay ahead of the curve and maximize the opportunities in the crisis. Some of the ideas that were executed at this time earned us accolades later in the year,” he added.
Given that the company holds professionalism, client responsiveness, innovation & integrity as its values in action, its continued excellence is expected. mediaReach OMD is also widely known to be the most transparent and accountable media independent in the sub-region.
To put it more succinctly, Stephen Onaivi, the Managing Director, OMD Ghana said, “There is a lot of drive and passion around winning in the West and Central Africa region. Our Clients are also a core
element of what pushes the team because the success of the Clients is mediaReach OMD’s success. “ “Hence, there is a very strong connection between the team and the clients to ensure we deliver on our promise.
There is also a sense of pride and responsibility that comes with being a part of the best team in the industry,” Onaivi emphasized.
mediaReach OMD Nigeria is the hub for West & Central Africa and has been a member of the OMD Worldwide Network since 2001. OMD Worldwide is a media communications agency and a part of the Omnicom Media Group, the media services division of Omnicom Group
mediaReach OMD is a specialist media Agency that provides media planning, buying & control and inventory management services. It has presence in Nigeria, Ghana and Cameroon. In its quest to cover the Francophone region, the company went into
a strategic partnership with the Harmonies Group, which has operations in Ivory Coast, Senegal, Togo & Benin. This partnership of seven offices has provided mediaReach OMD presence across 20 countries in West & Central Africa, giving an unrivalled coverage to Advertisers in the region.
Reflecting on the Agency’s excellence culture across the continent, Olabode Fashola, the Regional Executive, OMD Cameroon said, “The principles laid down at the regional level have been the standard across all offices. Key to this is the need to ensure we get the job done and keep smiles on the faces of our clients. The team does all it takes to ensure that this is done and in sync as with the same manner as it is in any other mediaReachOMD offices such as Nigeria and Ghana.”
“We had anticipated the detrimental effect of being offline for prolonged period on most of our brands and therefore pushed for relevant initiatives that helped our clients stay ahead of the curve and maximize the opportunities in the crisis. Some of the ideas that were executed at this time earned us accolades later in the year”
In West & Central Africa, mediaReach OMD has continued to be a thought leader and pioneer of various initiatives at the industry level, including syndicated and proprietary researches. In 2020, the Agency hit the 21 years mark since its journey started in Nigeria and has been consistently ranked No. 1 by RECMA (since the global ranking report started for Nigeria in 2011).
Specifically, the strategic advantage of the agency’s people- based precision marketing platform – OMNI and OMD’s global strategic process – OMD DESIGN, are geared towards consistently delivering measurable value for clients across the region. These global competitive assets are not just ‘shelf based’ partnerships to get into business pitches but have become part of the strategic & operational life of mediaReach OMD.
Till date, OMD has won 101 awards including the aforementioned and several
others. A few other recognitions are COMvergence number one media billings – EMEA, Digital billings – EMEA, fastest growing top ten media Agency in EMEA, most net new businesses in EMEA in 2020. According to the Effie Most Effectiveness Index, OMD is the number one most effective Agency in EMEA. Forrester ranks it as the topmost global media Agency for the year 2020.
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