26 brands bag awards at CVA maiden edition
By Felicia Nwosu
26 leading brands have emerged as pioneer Best Value for Money brand winners at the 2022 maiden edition of the Consumer Value Awards, organised by Consumer Value Broadcasting Limited, a multichannel consumers engagement platform.
Special Recognition Awards were also bestowed on some notable personalities for their strong advocacy about value for money and quality service offering in the marketplace aimed at ensuring consumers’ right to uninterrupted and undiluted satisfaction to enjoy quality goods and services for their money.
Being the first of its kind, Consumer Value Awards as shared by Chief Adedayo Ojo, Chairman, Consumers Value Broadcasting Limited, while delivering his welcome address, noted that the award initiative was spearheaded to celebrate brands who hold value for consumers’ rights and also to help consumers exercise their rights to satisfaction of value by providing the required guidelines that will ensure the producers of these products are accountable to consumers.
“In Nigeria’s business environment, consumers are inundated with almost too much hype, publicity and promotions, many of which are not even approved by regulatory authorities. Our role as an organisation is to lead the conversation between products, services, brands and consumers. More importantly, we are committed to do this transparently.”
The organisers confidently revealed that a portal was set up within a timeline to ensure that the awards experienced the endless power of consumers through a credible and transparent process with an online engagement where the consumers served as the juries while deciding who was to win. Brands were listed while consumers were contracted to vote for their value for money brand without any interference.
These are some of the brands that made remarkable entries as pioneer winners in their various categories.
Leading automobile industry, Toyota, top the list in the automobile category by emerging Value for money Automobile brand of the Year 2022.
Knorr cube led the seasoning cube products category, MTN sat royally as the winner for both Telecommunication Industry and Data categories as Value for money Telecom brand and Data of the Year and 22 other brands who were prided as winners in their respective categories as well.
Meanwhile, those bestowed with Special Recognition Awards were Babatunde Irukera, Chief Executive of the Federal Competition and Consumer Protection Commission, FCCPC,
Dr. Lekan Fadolapo, Director-General, Advertising Regulatory Council of Nigeria, ARCON,
Sola Salako Ajulo, human rights activist and president of Consumer Advocacy Foundation of Nigeria, and Dr. Balarabe Shehu Ilelah, Director-General, National Broadcasting Commission, NBC.
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