WPP taps Omnicom’s Matt McNeany to lead new AI venture

WPP has brought on Matt McNeany, a longtime executive from Omnicom, to spearhead a new initiative within WPP Open, the company’s AI-powered operating system.

Integrated platform for global clients
WPP Open integrates planning, creative, media, and commerce workflows for clients across the globe.

Details to come later this year
While details of the new venture remain under wraps, McNeany confirmed his appointment in a recent update on LinkedIn. He noted that more information would be shared later this year.

Extensive experience from Omnicom
McNeany brings over 20 years of experience from Omnicom, where he most recently served as Chief Transformation Officer at Omnicom Precision Marketing Group (OPMG).

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Focus on marketing and technology
His career has focused on performance marketing, technology transformation, and client experience strategies. Earlier in his tenure, McNeany played a key role at RAPP—Omnicom’s performance marketing agency—where he launched the agency’s Code division, supporting clients with marketing technology and customer experience management (CXM) strategies. He later became Chief Technology Officer at RAPP.

Commitment to AI-driven future
“I am more energized than ever by the intellectual and entrepreneurial challenge of how to shape the AI-transformed marketing future,” McNeany wrote in a post shortly after exiting OPMG last month.

Scaling AI capabilities through WPP Open
The move shows how WPP continues to scale its AI capabilities through WPP Open, a platform that aims to streamline operations and unlock efficiencies for clients through artificial intelligence and connected data.