WFA set to hold Global Marketer Week 2021, unveils speaker line up
World Federation of Advertisers (WFA) has unveiled the date and speakers for this year’s Global Marketer Week 2021. The event which will take place from April 20-22 in a remote format for the first time will be focused on better marketing as it relates to society, the planet and sustainable growth.
Every year, the WFA holds Global Marketer Week, a series of events which brings together multinational brand marketers across the globe to learn and to address varying and rising concerns in marketing.
According to the hosts, the three-day event will feature breakfast sessions in the Americas, lunch sessions in EMEA and dinner sessions in the host country, Singapore. The third day, 22 April, will consist of a hybrid event, with a physical element taking place in Singapore, in partnership with the Singapore Tourism Board and the Singapore Economic Development Board, to which participants around the globe will be able to connect remotely.
Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever lined up for the event includes Raja Rajamannar, WFA President and Mastercard’s Chief Marketing and Communications Officer, Jane Wakely, Lead CMO at Mars, Inc., LVMH’s Group President for Greater China, Andrew Wu, and Cheryl Goh, Group VP, Marketing at Grab.
The event will also see the top marketers of two of the world’s biggest brand owners, P&G and Unilever, share the virtual event stage, with Marc Pritchard, Chief Brand Officer at P&G, and Conny Braams, Chief Digital and Marketing Officer at Unilever, both confirmed to speak.
Alongside them there will also be sessions from Tom Fishburne of The Marketoonist, Gail Gallie from Project Everyone, columnist Mark Ritson and Chatri Sityodtong, founder of Asia’s largest sports media property, ONE Championship, and star of Asia’s edition of The Apprentice.
WFA also hosts the WFA Global Marketer of the Year award, an annual competition whose aim is to showcase global and regional marketers.
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