Wema Bank targets new customers with cost-effective mobile banking product
Wema Bank is seeking out new market opportunities by trying out an innovative mobile branch aimed at delivering convenience to its customers and Nigerians in general. The mobile branch Wema Bank on Wheels will be accessible to everyone in all parts of the country.
The new truck will offer normal branch services like in any Wema Bank brand, it is also fitted with two automated teller machines (ATM), and is powered by solar energy, a feature that won it IBU 2016 Awards Most Innovative Product.
Speaking about the launch of the solar powered mobile branch, Head of eBusiness, Wema Bank, Mr. Damola Bolodeoku said that the bank is committed in making banking as convenient as it can be for its customers.
Bolodeoku, noted that the bank achieve this feat using technology, while adhering to global best practices.
“We are taking banking services to Nigerians, no matter where they are. Being an environmentally responsible company, our mobile branch is powered by solar energy; a first in the banking industry” Bolodeoku stressed.
He explained that Banks around the world have often used mobile banking vehicles as a cost effective service delivery channel as competition becomes stiffer and every financial institution strive to provide their customers with the latest technology-driven services.
Explaining why the firm introduced the first mobile banking intuitive in the country, Head Customer Service Management, Wema Bank, Kemi Aina, said that the recent closure of its branch in Abule-Egba due to road construction activities gave birth to the initiative.
Aina, however, stressed that before now the bank had been considering the use of mobile branches to reach out to the unbanked customers, emphasizing the bank’s commitment to excellent service delivery.
This is an innovation introduced by the bank to drive its retail banking strategy, and shore up its deposit in the face of daunting economic challenges that has weakened consumers’ purchasing power and is having a negative impact on bank deposit.
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