Wema Bank kicks off 90 Million Naira mega reward program
By Zion Rufus
Wema Bank, one of Nigeria’s leading financial institutions, has unveiled its highly anticipated 10-month-long mega reward program, the ALAT 5for5 promo, with a whopping 90 million Naira up for grabs. The reward program which kicks off today was announced during a press conference held at the bank’s headquarters in Marina, Lagos on Friday, June 30th, 2023.
Commenting on the initiative, Ololade Ogungbenro, Wema Bank’s Divisional Head of Brands, People, and Culture, highlighted the bank’s inclusive communication strategy for Season 3 of the promo.
“For Season 3 of the Wema Bank 5 for 5 promo, we have adopted a diverse communication strategy that includes various languages such as Yoruba, Igbo, Hausa, and Pidgin,” she said.
By using multiple languages, the financial institution aims to cater to the diverse range of customers and ensure inclusivity remains a top priority.
Tunde Mabawonku, the Executive Director of Retail and Digital Banking at Wema Bank, highlighted the key details of the promo during the press conference. He revealed that the third edition of the ALAT 5for5 promo will run for a duration of 10 months and will feature monthly raffle draws across the country, with approximately 30 lucky Nigerians winning various cash prizes, including the grand prize of one million Naira.
The primary objective of the Wema Bank 5 for 5 promo is to express gratitude to the bank’s loyal customers, reward their commitment, meet their financial needs, and enhance their overall quality of life. Mabawonku emphasized the bank’s unwavering dedication to improving customers’ lives and providing top-notch financial services, irrespective of age, location, or financial capacity.
ALAT, the first fully digital bank in Nigeria, was conceived as Wema Bank’s brainchild and has become an integral part of the bank’s commitment to its customers.
Mabawonku emphasized the importance of building a supportive community and stated that the Wema Bank 5 for 5 promo serves as a means of giving back to customers, acknowledging their loyalty, and establishing a strong support system for their financial well-being.
One distinctive feature of the 5 for 5 promo is its inclusivity, ensuring that anyone has a chance to win.
Mabawonku explained that the promo has been intentionally designed to allow individuals from different walks of life, including those earning minimum wage or less, to participate and have an equal opportunity to win. He stressed that financial inclusion has always been a priority for Wema Bank and expressed his personal commitment to the cause.
Over the years, the impact of the 5 for 5 promo has exceeded expectations, touching the lives of customers across various regions of Nigeria.
With the launch of Season 3 of the 5 for 5 promo, Wema Bank aims to provide the necessary impetus for individuals and businesses to thrive. Mabawonku encouraged customers to keep their Wema Bank accounts funded, reactivate inactive accounts if necessary, and most importantly, engage in regular transactions using their ALAT Debit cards or the ALAT app.
To participate in the promo, customers need to maintain an average account balance of at least N5,000 per month and carry out a minimum of five transactions monthly using their ALAT Debit card or app. Mabawonku stressed that every transaction increases the chances of winning, and both existing winners and new participants stand an equal opportunity to claim the prizes.
As Wema Bank embarks on this exciting 10-month-long mega reward program, customers are encouraged to make the most of their banking experiences by leveraging the convenience and benefits offered by the Wema and ALAT apps. The ALAT 5for5 promo presents an incredible opportunity for customers to not only experience exceptional financial services but also win big and transform their lives.
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