Usquaebach Scotch Whisky Announces Launch of New IMC Campaign
Usquaebach Whisky, the small, artistically crafted, blended Scotch whisky, has announced the launch of a new integrated communications campaign. Usquaebach has been quietly making a comeback in the US market since its purchase by Cobalt Brands in 2009. The new integrated communications campaign will include media relations, social media, event marketing and trade outreach.
“Whisky drinkers are excited by brands that focus on quality and authenticity, produced by owners who put their heart and soul in every bottle. That has been the Usquaebach way for over a century,” said Sean Perry, President of Cobalt Brands, LLC in a statement released by the company recently. “We are thrilled to partner with Colangelo& Partners to bring the ‘real life’ legend of Usquaebach to a new audience”, he added.
Usquaebach’s blend dates back to the 1800s and its name was trademarked in 1877, making it one of the most enduring brands in the Scotch whisky market. Usquaebach’s loyal customer base continues to seek out the spirit due to the quality of the brand – a testament to the reputation, craftsmanship and history of one of the most celebrated whiskies from the Scottish Highlands.
Usquaebach Scotch Whisky is available in three unique expressions- Usquaebach “Old Rare” Blended Scotch Whisky, Usquaebach 15-Year Blended Malt, and Usquaebach Reserve Premium Blended Scotch. Each brand has a different price point and consumer palate with their uniquely distinct taste.
The new integrated communications campaign which will include media relations, social media, event marketing and trade outreach would be handled by the renowned agency, Colangelo& Partners Public Relations, which is also the agency of record for Tequila Partida, G’Vine Gin, La Quintinye Vermouth Royal, LucanoAmaro, Diplomatico Rum, Amarula Cream and Tariquet Armagnac.
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