Toyota Hybrid Crosses 10 million Sales Mark
Toyota Motor Corporation has announced that cumulative global hybrid vehicle (HV) sales surpassed the 10million unit marked as of January 31, with a record of 10.05 million units.
Toyota launched the Coaster Hybrid EV in August 1997 and the Prius―the world’s first mass-produced hybrid passenger vehicle―in December of the same year. Since then, Toyota hybrid vehicles have gained traction from consumers around the world. This latest milestone of 10 million units was achieved just nine months after total sales reached 9 million units at the end of April 2016.
Commenting on the feat, Chairman of the Board of Directors at Toyota, Takeshi Uchiyamada, said what was a foolish dream has become a global pride. “When we launched Prius, no one even knew what a hybrid was. Those who drove it were called geeks or other names. Today, thanks to those early adopters who gave Prius a chance, hybrids have grown in popularity, and have ridden a wave of success out of the unknown and into the mainstream.
“We are grateful to each and every one of our customers who has helped us achieve this important milestone of 10 million hybrid sales. We are committed to continue working hand-in-hand with them to tackle global environmental issues.”
As of January 31, Toyota estimates that the use of Toyota’s HVs3 in lieu of conventional gasoline-powered vehicles of similar size and driving performance has resulted in approximately 77 million fewer tons4 of CO2 emissions and has saved approximately 29 million kiloliters of gasoline.
Toyota announced the Toyota Environmental Challenge 2050 in October 2015, setting challenges that it will undertake to help reduce the negative impacts of automobiles on the global environment to as close to zero as possible, and to contribute to the creation of a sustainable society. Toyota has positioned hybrid technologies as core environmental technologies for the twenty-first century. Hybrid encompasses all of the component technologies necessary for the development of environmentally friendly vehicles, from battery electric to fuel cell hydrogen vehicles, which facilitate the use of different fuel combinations.
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