Founder of The Wow Booth and Obalende Suya, Tokunbo Odebunmi, has unveiled an ambitious growth strategy. By 2026, this plan will see his experiential engagement company deepen its footprint across Nigeria. Furthermore, it will expand its creative offerings through technology and innovation.

Speaking about his brand’s future direction, Odebunmi said The Wow Booth is already executing plans. Indeed, these are designed to position the company as a market leader in technology-driven entertainment and consumer engagement.

“We are not waiting for 2026 to arrive; we are already building for it,” he said. “We’ve looked at what the market will demand in the next few years, and we’re investing now. We are putting resources into new booths, smarter engagement platforms, and advanced AI-powered experiences. These will transform how people interact with brands.”

Continuous innovation will remain at the heart of The Wow Booth’s growth plan. Therefore, the company intends to introduce next-generation photo booths. In fact, these booths will combine artificial intelligence, real-time content creation, and user personalization.

“When 360-degree photo booths entered the market, we didn’t just follow the trend; we found new ways to do it differently,” he said. Consequently, that same approach guides our 2026 plans. We are developing features that make every activation more immersive, creative, and shareable. Our goal is to create memorable experiences, not just take pictures.”

He added that the company’s booths will soon integrate AI capabilities. These features allow users to be transported virtually to any location in the world, effectively merging entertainment with imagination.

“Our new booths can take you anywhere—Paris, New York, or even your brand’s custom digital world,” he explained. For this reason, the experience will be smarter, faster, and more interactive.”

Odebunmi also highlighted the company’s investment in talent development and technology infrastructure. He described these as critical to sustaining long-term growth. Specifically, “We’re building a new generation of creative professionals who understand both technology and storytelling,” he said. “The future of engagement will require people who can merge creativity with technical innovation. That’s the kind of team we’re building.”

The Wow Booth’s next phase of expansion will also focus on creating user-generated content ecosystems for brands. Thus, this allows companies to connect more organically with their audiences.

“Our 2026 vision is about helping brands build stronger connections with people through creative experiences. These integrate seamlessly into digital platforms,” he said. Ultimately, we want to remain at the forefront of brand engagement in Africa.”

Beyond Nigeria, Odebunmi hinted at plans to expand The Wow Booth’s reach into other African markets. This will happen through partnerships and technology collaborations. In summary, “We want to position ourselves as the benchmark for experiential innovation across Africa,” he said. “Our systems and brand design are already built to global standards, so scaling up is part of the plan.”

At 65, Odebunmi remains driven by the same passion that has defined his entrepreneurial journey—from his early years as a broadcaster to founding Obalende Suya in the UK and now leading Nigeria’s most recognized photo booth company.

“The Wow Booth started with one unit; now we have twenty across the country,” he said. However, 2026 is not about numbers — it’s about depth, creativity, and relevance. The world is changing fast, and we’re evolving with it.”

With artificial intelligence reshaping marketing and event experiences globally, Odebunmi believes the next era of brand growth will belong to those who blend innovation with purpose.

“The future is already here,” he concludes. “We’re just making sure we’re ahead of it.”

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