Tobems Media celebrates her 10th year in business, unveils LUOVA Group
By Zion Rufus
Tobems Media marked its 10th year in business in grand style on Sunday 7th November, 2021 in Ikoyi even as it unveiled Luova Group, an innovative group that thrives on seamless execution across all business interests, and parent company to Tobems Media, Tobems Production, and newly launched marketing-innovation company, Trois Sitini.
The dual ceremony was graced by Chairman, Aquila Group of companies and Honourable Member of the Federal House of Rep, Shina Peller; Director, Creativity & innovations Globacom, Chuka Obi; and President, National Institute of Marketing of Nigeria, Idorenyen Enang who was ably represented by the Group head, mobile financial services, Interswitch, Lanre Basamta; amongst other dignitaries and representatives of partnering brands and clients.
Launched in 2010, Tobems media which began operation as a small video editing outfit rapidly evolved to a fully integrated marketing communications company. Its services cuts across marketing communications, multimedia production, event production, imagery, and graphics amongst others. Some of its clients include Quilox, Infinix, Tecno, Sodium Solutions, CNBC Africa, gsk, Lagos Business School, pwc, and many more.
Speaking on the anniversary, CEO and Creative Director Tobems Media, Tosin Obembe said: “When I started Tobems Media, the idea was to continually turn value to products. I decided to evolve from just video editing and camera to multimedia. So Tobems Media, the production company that started out with just one camera and a laptop has transformed to Louva Group which now has Tobems Media, Tobems Production, and Trois Sitini, a 360 marketing innovation company. And this is our own way of influencing and changing the world; it is the reason why Luova has started, it is the reason why we are here, and it is same reason we started Tobems Media.”
Whilst commending Tosin Obembe on the celebratory milestone achievement, Representative of the NIMN President, Lanre Basamta also buttressed on the importance of innovation and technology to the future of marketing.
He said: “It is exciting that we are sitting here today celebrating this remarkable milestone, having fun, and sharing thoughts, the down side is that if we are back here again in six months time, most of what we are seeing today would probably be obsolete. One of the beauty of our industry is its dynamic nature. It is clear that the future of our industry is spinning fast. We see today that consultants are moving away from our industry, and I strongly believe that for marketers who are going to win and continue to win in the future, they are the ones who are going to go beyond being marketers to build the most spicy campaigns. The person who discovers the problem, reserves the right to solve it. The future is such that we have to be much more than marketers, we have to be problem discoverers and problem solvers.”
In the same vein, Member, House of Representatives, Hon. Shina Peller also commended how far the brand has come. In his speech, the Chairman emphasized the need for young entrepreneurs to pay attention to details and to give their all to whatever dream they hope to actualize.
In her closing remarks, Grace Onwubuemeli, Marketing Manager, (Peak) FCWAMCO commended the Team and encouraged fellow marketers to give the Luova group a try.
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