With over a decade of experience shaping media and marketing strategy across Africa and beyond, Adeola Amosun stands tall as one of Nigeria’s most respected marketing and media leaders. Currently serving as Group Media Manager at Tolaram, Adeola oversees media strategy, innovation, and cost efficiency across a portfolio of brands within one of Africa’s largest consumer goods conglomerates.

Renowned for his data-led, insight-driven approach, Adeola has consistently delivered integrated marketing solutions that drive business growth, brand equity, and consumer connection.

His experience spans Africa, Europe, and the Middle East, working with an impressive lineup of global and local brands including Coca-Cola, P&G, Guinness, Beiersdorf-Nivea, Mastercard, Standard Chartered Bank, Jack Daniel’s, Dolce & Gabbana, Nokia, Microsoft PZ Wilmar, Opay, PEP, Oppo Mobile, BBC, Turner Network, and Filmhouse.

Adeola’s leadership has been pivotal in delivering some of the continent’s most iconic and award-winning campaigns. These include:

• Pampers #MomsKnowBest featuring TiwaSavage
• Johnnie Walker’s White Walker” Launch
• Nivea’s Natural Fairness launch with
• Omowunmi Akinnifesi, My Cocoa Shades,
• Go Deep with Nivea Men, Be Beautiful’ with
• Beverly Naya, “Harmattan is Coming” and “Break Up with Harmattan”.
• Standard Chartered Bank’s “Good Enough Will Never Change the World” with Usain Bolt, and the digital-banking campaign with Burna Boy
• Oral B’s “All Round Protection”
• Mr. Dowells rebranding, from McDowell’s
• Colgate’s “Yanga With Your Smile”
• Lush Hair’s “Be Beautiful”, 
• and multiple groundbreaking media initiatives for Indomie and Power Oil

His footprint covers six African markets: Nigeria, Ghana, Kenya, Mauritius, Angola, and Côte d’Ivoire where he has led regional teams, executed complex campaigns, and driven measurable media ROI. While leading the Nivea business, his stewardship helped the agency earn significant global audit performance bonuses from top-tier firms Accenture and Ebiquity.

Starting his career as a journalist with Kapital FM, Adeola transitioned into media strategy and planning at Dentsu Nigeria, where he quickly rose through the ranks to becoming the Head of Planning and Strategy at Carat, bringing journalistic curiosity into sharp strategic thinking. Today at Tolaram, he plays a cross-functional role-bridging media, innovation, data, and business strategy to drive Impact at scale.

Adeola holds a Bachelor’s degree in Mass Communications from Ahmadu Bello University, an MBA in Global Business Management from Nexford University, and several certifications in leadership, strategy, and financial management. His excellence has been recognized with numerous industry accolades, including:

• Outstanding Media Advertising Personality of the Year (2023 & 2024)
• Young Media Personality of the Year (2023)
• Media Manager of the Year (2023)
• Tolaram Emerging Leader Award (2023)
• Multiple Pitchers Awards (Use of Media, Integrated Campaigns, Insights & Strategy)
• Multiple ADVAN Awards (Campaign of the Year, Brand of the Year, Best Use of Al, Digital Year) Campaign of the Year, Marketing Team of the Year) 
• Crystal Award – Best Integrated Media Campaign
• Recently named among the Top 50 PR and  Communications Trailblazers in Nigeria and the Diaspora

Beyond accolades, Adeola is deeply passionate about building high-performance teams, mentoring the next generation of marketing leaders, and helping brands grow through precision, innovation, and authentic storytelling. His work is shaping not only the trajectory of media in Africa but also influencing how global brands connect meaningfully with African consumers.

As the continent’s marketing landscape evolves, Adeola remains committed to being a catalyst for transformation- where creativity meets strategy, and innovation drives lasting impact.

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