Teon Engine partners MARKETING EDGE to revolutionize African marketing with data-driven innovations
By Amos Oladele
Teon Engine, the innovative arm of Precise Platforms, a leading marketing communications company in Nigeria is partnering MARKETING EDGE, the flagship media platform in the Nigerian marketing communications industry to launch into the market homegrown “MarTech” solutions, christened TeonSuites which are designed to empower brands across every stage of their marketing journey with guaranteed predictive outcomes.
At a press briefing which held at its Yaba, Lagos, head office, the Chief Operating Officer of the company, Mrs. Funke Ogunsina, explained that Teon Suites, is a suite of meticulously crafted tools designed to empower brands at every stage of their marketing journey”; adding that the offering “isn’t just storytelling, but storyselling”.
Ogunsina disclosed that in coming up with the technological solutions, her company “is shattering outdated traditional marketing strategies with its intelligent, data-driven solutions”; urging industry operators to “Forget dusty old playbooks” as her company is throwing open the doors to a new era of “Turning on the Market” through creativity and cutting-edge technology.
At the moment, the company is out with three of such MarTech solutions, promising the industry to expect many more. The three solutions are christened TrendTeon, PollTeon and SurveyTeon, respectively.
While expatiating on the products, the Chief Technical Officer of the company, Mr. Stephen Adingupu, explained that TrendTeon (https://trendteon.com) acts as a campaign aggregation platform, facilitating direct connections between brands and influencers; adding that it eliminates that challenge of sifting through endless profiles as both parties can easily find ideal partners, streamlining collaboration and maximizing efficiency.
PollTeon (https://pollteon.com), another innovative tool from Teon Engine, according to the CTO, is designed to crave audience insights as it serves as “your opinion-gathering powerhouse”. According to him, through PollTeon, you can “Craft engaging polls, collect valuable data, and analyze results with ease”; adding that it also enables users to share their findings seamlessly and gain a deeper understanding of their target audience.
Moreover, SurveyTeon (https://surveyteon.com) as he explained,” enables users to dive deeper with and positioned to be a researcher’s dream tool; it designs dynamic surveys with diverse question types, gather high-quality data, and extract meaningful insights to inform your next steps”.
As Ogunsina further explained, “The Teon Suites are more than just tools. Teon Engine’s power lies in its combination of technology and human expertise”. She stressed that “TeonEngine represents a paradigm shift in African marketing communications. We blend cutting-edge technology with deep strategic expertise, empowering brands to unlock their full potential and truly ‘Turn on the Market’.”
She emphasized Teon Engine’s commitment to pushing boundaries saying, “We operate under the ‘FURTHER FORWARD’ ideology, constantly pushing boundaries and unlocking new possibilities for clients. Marketing communication needs continuous reinvention, and we’re here to lead the charge“.
To drive the innovative and game-changing offerings, Ogunsina disclosed that “Teon is already partnering with Prof Tunji Azeez, an astute Professor in Lagos State University, LASU and MARKETING EDGE, the leading marketing news platform in Nigeria”; adding, “so many other collaborations and partnerships are in the works and will be announced soon”.
The MarTech Amazon was confident to disclose that “With its data-driven approach, powerful tools, and dedication to growth, Teon Engine is poised to be a game-changer in the African marketing landscape because its solutions are not just telling brand stories, they’re empowering brands to become active participants in the conversation, one click, one insight, one connection at a time”.
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