Team mates hail Nike Adebola at 50
By Zion Rufus
You never know when a helping hand will change another person’s entire life, Zig Zigler once said, and this great quote birthed more meaning when Guinness Global Marketing Manager for Innovation Strategy Aigbeme Okonkwo took to her LinkedIn page to sing the praises of Adenike Adebola, Current Marketing Director Guinness Nigeria PIc on her 50th birthday.
She wrote: “I can honestly say no one has had a bigger impact on my career than Adenike. Nike leads with an inspiring balance of head and heart. She’s passionate about her people and demands the absolute best from them. Nike taught me to never settle. To know that mediocrity should never be the standard. Ever! She taught me to use my voice. To be unafraid to speak my truth even if it was the most unpopular opinion in the room. Nike never expects her team to be ‘yes men’ she’s always encouraged people on her team to challenge the thinking. Even if the thinking was hers. I miss those spirited debates we would have in her office when we had different views.”
According to Aigbeme, her encounter with the highly respected Amazon has been life changing. The marketing manager disclosed that she reported to Adebola between 2010 and 2013 while at Guinness Nigeria as an Assistant Brand Manager, and from 2018-2021 when she was again recruited from GSK to join Guinness Nigeria as Marketing Manager for Premium Spirits.
Concluding her celebratory message, Aigbeme prayed: “Dear Nike, May the next 50 years be more thrilling than the last. May everything good in this life find you. May the world never stop being in awe of the magic that is YOU. God bless you now and always. Happy 50th birthday.”
Amongst hundreds of well wishers who also backed Aigbeme’s testimony and flooded Adebola’s timeline with goodwill messages, CEO Enhakkore Concept Food Services, Joseph Emina said: “I am not surprised. Nike has always been like this, from school to UAC, and to Guinness as I have always observed her from afar, stretching herself beyond limits. From her I learnt if you stretch, you might think you’ll break but rather, you’ll discover a more renewed elasticity in yourself. Welcome to the club of the 50s; happy golden jubilee, happy birthday Nike, God bless your new age.
Currently sitting as the Marketing & Innovations Director, Guinness Nigeria, Adenike Adebola joined Guinness Nigeria plc in August 2005 as Brand Manager. She has robust experience spanning Commercial Capability training, Brand Marketing, Innovations and Customer Marketing.
She returned to Nigeria in July 2015 after a successful period on the Guinness Global Brand Team as Head of Marketing for Spirits, a key role in achieving exceptional performance ambition for spirits in Nigeria.
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