Tag: WORLD

Coca-Cola extends 32-year Euro 2020 sponsorship

Soft drinks giant Coca-Cola has reaffirmed its faith in Uefa by extending its long-term...

5 Mistakes grown-up brand blogs shouldn’t make

You have researched your target market and defined your reader personas and you publish...

Dentsu Aegis Network to add DTC agency MuteSix to iProspect stable

Dentsu Aegis Network has acquired direct-to-consumer specialist MuteSix and will...

Global cinema advertising is second-fastest growing ad medium of 2019 – WARC

Early forecasts by marketing intelligence service Warc places global cinema advertising...

Mondelez consolidates global creative into WPP and Publicis

Mondelez has consolidated its global advertising into WPP and Publicis as it looks...

Why it’s time to reinvent the marketing function

It should come as no surprise that some of the world’s most successful companies...

How FMCG brands can keep up with smaller and nimbler brands

The ease with which social media allows consumers to share their views on a particular...

Leo Burnett Chicago names Jordan Doucette Creative Officer

Most recently, Doucette led the agency’s award-winning work such as Kraft Now Pay...

Coca-Cola revamps football spot for new Premier League season

As the 2019/20 season of Premier League football approaches, Coca-Cola has rejigged...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...