Tag: Transparency

Why DM9 lost its Cannes Lions grand prix: A cautionary tale for the creative industry

For DM9, the 2025 Cannes Lions International Festival of Creativity was supposed...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...

ARCON set to host AIC 3.0: From dialogue to data

The Advertising Regulatory Council of Nigeria (ARCON) is gearing up to host the third...

Digital transformation is must-have for Nigerian businesses – Expert

Considering Nigeria's fast-evolving technology landscape and disruptive business...

Halfway through 2025: What PR trends are working?

Halfway through 2025, what are the trends that are working despite all the predictions,...

Your audience has a filter for BS

In an age where authenticity reigns, brands clinging to glossy perfection face being...

Culture, not boardrooms, will drive Nigeria’s business growth, says Ozekhome

Franklin Ozekhome, co-founder of brand innovation studio Maskvrade, has declared...

African creators take centre stage at Cannes Lions 2025 — A defining moment for  continent

This year at Cannes Lions 2025, history was made as African creators took centre...

Herconomy makes history at Cannes Lions Festival 2025 with 3 Silver Awards for Breastmilk Money Campaign

Herconomy, a Nigerian financial technology platform focused on helping women gain...