Social media

The New Power of Social Media; Even Banks Can No Longer Ignore

By 2025, Millennials will make up 75% of the global workforce. As their population...

Insight Publicis set to drive BBM Messenger’s creative campaigns in Nigeria – Feyi Olubodun

Following the winning of BBM Messenger’s creative account after a competitive pitch...

Emeka Opara’s 8 tips on how to avert PR crisis

Since the advent of digital in the 21st century, it has become more difficult to...

Nigerians hail TStv, mock competitors

*As FG grants company three-year tax waivers The launch of a new satellite television,...

TECNO launches TECNOBLUESQUAD

TECNO mobile phone brand has introduced its newest initiative TECNOBLUESQUAD as an...

Report says Facebook usage among teens set to drop

A recent report has predicted that Facebook, the world’s largest social media...

Posterscope Executes Integrated OOH Campaign

Posterscope, Nigeria’s premier specialist OOH agency, working with Carat, recently...

TV streaming outfit, Netflix plans to spend over $1bn for marketing in 2017

 TV streaming company Netflix is to heavily invest in its marketing drives in 2017...

Digital advertising surpasses £10bn barrier

According to the latest figures from the IAB UK and PwC, Digital ad spend in the...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....