Social media

Facebook Pay: a game-changer for payments, brands and social media

The launch of Facebook's unified Facebook Pay system across its entire family of...

Facebook deploys brand safety tools to pacify cautious advertisers

Looking to dial back advertisers’ brand safety concerns, Facebook has begun rolling...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...

Social media is still influential for conversational marketing

Godfrey Parkin from Britefire talks about the fragmentation of social media into...

Social media is augmenting rather than killing advertising

Is social media killing advertising? You've probably heard this question 1,000 times...

Freedom, insecurity, constitutional reform dominate talks at GOCOP 2019 conference

No country can survive without democratic freedom because the task of nation-building...

How FirstBank communicates its brand purpose through African fashion

Purpose is the reason why a company or a brand exists. It is the underlying essence...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

APCON unperturbed as outrage greets proposal to vet social media adverts

The recent decision by the Advertising Practitioners Council of Nigeria (APCON) to...

7 Reasons why LinkedIn is the king in B2B lead generation

We all know that LinkedIn is a great place for finding business. But some of you...