Tag: Pepsi

Pepsi refocuses marketing spend behind its big brands

PepsiCo is planning to refocus its marketing behind its biggest brands, including...

Insight Publicis shakes away competition with several winning Pepsi campaigns in 2017

For the thousands of Nigerians who were lucky to be at the Lekki Tollgate on August...

Lagging sales in core brands hurt PepsiCo’s 3Q trade

Soft drinks giant PepsiCo has said that a focus on healthier and low-calorie drinks...

PepsiCo fills long vacant #2 executive slot with potential CEO successor

Indra Krishnamurthy Nooyi Chairperson and Chief Executive Officer of PepsiCo PepsiCo...

Award-Winning Nigerian Designer Launches Multi-disciplinary Creative Agency

Kayode Olowu, award winning Art Director and Designer, has launched a multi-disciplinary...

Seven-Up appoints new MD, Vice Chairman

Seven-Up Bottling Company (SBC), producers of the popular household brands Pepsi,...

Pepsi Launches ‘Superfans’ Global Campaign

As part of its global UEFA Champions League partnership, global soft drink brand,...

How Insight Publicis made Pepsi LongThroat the buzz word

If there was any doubt about the quality and success of the Pepsi LongThroat campaign,...