Online Reputation

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

Branding cannot save you from terrible service: a wake-up call

 In a world filled with viral commercials, bright images, and highly polished campaigns,...

Digital crisis management requires speed, precision, preparedness-McMedal

We live in a world where a single tweet can cause a global stir, and a brand’s...