Tag: Nigeria

Sachetisation: a transition from luxury to affordability

By Felicia Nwosu A time there was when consumers could afford the luxury of buying...

APCON moves to halt ‘Glo link your NIN’ ad

By Oghale Mafuru In line with its mandate to ensure that advertisements in the...

Pandemic raises 573 billionaires, deepens poverty gulf says report

The Pandemic raises the number of global billionaires by 573, from 2095 in 2022 to...

EXMAN holds Valuethon 1.0 today

By Felicia Nwosu The Experiential Marketers Association of Nigeria, EXMAN, has...

FT ranking is a boost on Nigeria’s brand perception- Inogbo

By Oghale Mafaru Following the recent Financial Times ranking of Nigeria as one...

Knowledge is the powerhouse for growth in IMC -Experts

By Oghale Mafuru There is no gainsaying that the Integrated Marketing Communications,...

MARKETING EDGE on TV hosts Enang this Wednesday

By Oghale Mafuru Leading brand-centric, advertising, and marketing television...

Private sector-led economy dependent on virile and responsible governance

By Tunde Animasaun Nigeria’s transition from public to the private sector-led...

Nestle takes empowerment scheme to South-South

By Oghale Mafuru As part of its Corporate Social Responsibility initiative, Nestle...

MACK HACK 1.0 ends with call on reigniting disruptive marketing ideas

By Oghale Mafuru The maiden edition of the Mack Hack 1.0, a novel initiative...