Tag: Millennials

How Adenuga’s belief in indigenous culture has positioned Ojude-Oba Festival for global relevance

There is no doubt that, Adenuga's belief in indigenous culture, over the years, has...

A Force at the helm: Okikioluwa Oyeyiga levels up as Business Director at The Hook

Quintessential amazon, Okikioluwa Oyeyiga, has been  appointed as Business Director...

Nitro 121 sparks creativity in Schools with “Fuelling Future Creatives” CSR drive

To flag off its 20th anniversary celebrations, Nitro 121 took a creative drive outside...

Nostalgia sells: why Millennials and Gen Z are obsessed with the past

 The “Y2K” style, vintage commercials – why are we clinging to the past in...

Evolving Brand Trust: Generational Differences Influence Consumer Confidence in the Digital Age

As the world evolves, so does consumers' trust in various brands. Brand trust varies...

Sustainable and purpose-driven brands: the new loyalty currency

 In a world full of ecological problems, injustice, and misinformation, consumers,...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging consumer...

MIPAN set to unwind at 2025 edition of Patron’s Day

The Media Independent Practitioners Association of Nigeria (MIPAN) will hold the...

MARKETING EDGE ONTV to host ARCON DG this Wednesday

This Wednesday, discerning viewers across the Integrated Marketing Communications...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...