media

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

The future of advertising could be staring you in the face

Now we have the ability to put ourselves in our favourite films by uploading a single...

MIPAN must move to address industry debts, business financing, says Olukoya

Leadership of the Media Independents Practitioners Association of Nigeria (MIPAN)...

Avoid disruption, reach ‘techquilibrium’ in any industry

The opening keynote of Gartner Symposium 2019 was a comprehensive session on 'winning...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

SO&U appoints Biodun Adefila as Chief Operating Officer

Poised to further reposition for business competitiveness and profitability, SO&U,...

Carat clinches Vodafone £400m global media account

Dentsu Aegis Network’s Carat has won Vodafone’s global media planning and buying...

Today’s experiential marketing is all about content creation

Experiential marketing starts from a narrative. Events marketing, on the other hand,...

APCON should focus more on enforcement of Nigeria advertising laws, says Yomi Benson

An Integrated Marketing Communications industry practitioner, Yomi Benson, has  advised...

Dentsu Aegis Network honoured at Most Awards

The Most Awards is one of the most prominent awards in SA with nominations and winners...