Tag: media

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

All Seasons Zenith wins Nestle Nigeria Media account

Foremost independent media planning and buying agency, All Seasons Zenith has won...

Media Consumption hits $219b in US, as adspend gross N150billion in Nigeria

Media spend hit $219 billion in the United States of America in 2018 according to...

PHD Nigeria emerges winner at Global PR Initiative Competition

One of Nigeria’s leading media buying agencies, PHD Nigeria has emerged as the...

ID Africa Acquires TheNETng To Form Marketing, Media and Technology Powerhouse

ID Africa, a leading Nigerian digital agency is acquiring NET Newspaper Limited...

OMD wins media agency award

OMD Worldwide, an Omnicom Media Group Agency, has emerged as the Global Media Agency...

Publicis Media Group tops ranking for new business gains in 2018

Publicis Media Group has been rated as the top media network for 2018, based on net...

Nigeria’s Marketing Industry In Unsteady Feat

…May experience setback on PWC $2.8bn projection  Feelers emanating from the...

Chevron to Review Its Global Media Business After 16 Years With WPP

Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its...

Why Kwese TV exits

News of Kwese satellite TV shutting down after only being in operations for 18 months...